Personal profile
Biography
Professor Una McMahon-Beattie is Head of AACSB Accreditation and the former Head of Department for Hospitality and Tourism Management which includes the award winning restaurant, The Academy, Belfast, and the Consumer Insight Lab (CIL) and the Food and Consumer Testing Suite (FACTS), Coleraine. Una studied Modern History at Queen’s University Belfast. In 1988 she completed an MSc in International Hotel Management University of Surrey, a PGCE in Research Methods of Human Science at Ulster University in 1996 and in 2009 a PhD in Revenue Management and Consumer Trust at the University of Gloucestershire. She is a Senior Fellow of the Higher Education Academy and is a Fellow of the University’s Centre for Higher Education and Research Practice. Una joined the University in 1990 from working in luxury hotels in London. Her main research areas are tourism futures, revenue management, and tourism and event marketing. She is the Deputy Editor of the Journal of Revenue and Pricing Management and a board member of the Journal of Tourism Futures. Una has published extensively in leading journals and is author/co-editor of nine books including The future past of tourism: Historical perspectives and future evolutions and Science Fiction, disruption and tourism. Recent research grants in the area of food include an investigation into the establishing a strong Food Safety Culture in small food businesses (safeFood) and food safety advice for vulnerable patients/residents in healthcasre settings on the island of Ireland (safeFood). Una has been an external examiner at institutions both nationally and Internationally including the University of Surrey, the University of Bournemouth, University College Birmingham, University of Plymouth, Glion Institution of Higher Education (Switzerland) and EASM East Asia Institute of Management, Singapore. Nationally, Una is Chair of the Council of Hospitality Management Education (CHME).
External positions
Chair, Council for Hospitality Management Education (CHME)
31 May 2021 → …
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 1 No Poverty
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SDG 2 Zero Hunger
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SDG 3 Good Health and Well-being
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SDG 4 Quality Education
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SDG 7 Affordable and Clean Energy
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SDG 8 Decent Work and Economic Growth
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SDG 9 Industry, Innovation, and Infrastructure
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SDG 10 Reduced Inequalities
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SDG 11 Sustainable Cities and Communities
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SDG 12 Responsible Consumption and Production
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SDG 13 Climate Action
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SDG 14 Life Below Water
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SDG 15 Life on Land
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SDG 16 Peace, Justice and Strong Institutions
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SDG 17 Partnerships for the Goals
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Collaborations and top research areas from the last five years
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Creating what’s next: A historical and futuristic perspective on disruptive, innovation and new phenomena in the hotel and accommodation sectors
Yeoman, I., Schmidt, A. & McMahon-Beattie,, U., 31 Mar 2026, The Future of Hotels: Creating What’s Next . Channel View Publications, p. 58-88Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Let’s talk about promotions: Shoppers’ discourse during a grocery shop
Hollywood, L. E., Beacom, E., McLaughlin, C., Furey, S., McMahon-Beattie,, U., Price, R., Collins, A., McCarthy, M. & Tatlow-Golden, M., 20 Mar 2026, In: British Food Journal. 128, 4, p. 1425-1441 17 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile15 Downloads (Pure) -
The Executive Decision: Northern Ireland’s disconnected approach towards circular economy and tourism policy
Taylor, C., Power, S., McMahon-Beattie,, U. & Magee, B., 15 Jan 2026, (Published online) p. 134 - 135. 2 p.Research output: Contribution to conference › Abstract › peer-review
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2075 – The Future(s) of Food Tourism
Kim, S. (Editor), McMahon-Beattie,, U. (Editor), Park, E. (Editor) & Yeoman,, I. (Editor), 13 May 2025, Channel View Publications. 328 p.Research output: Book/Report › Book › peer-review
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Closing the circularity gap in tourism through policy co-design
Taylor, C., Power, S., McMahon-Beattie,, U. & Magee, B., 4 Jun 2025, (Unpublished) p. 32-32. 1 p.Research output: Contribution to conference › Abstract
Prizes
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Ambassador Award for Best Food and Drink Event 2022 - International Gastronomy Summit
McMahon-Beattie, U. (Recipient), 10 Nov 2022
Prize
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Best paper
Carruthers, C. (Recipient), McCarron, B. (Recipient), Devine, A. (Recipient), Bolan, P. (Recipient) & McMahon-Beattie,, U. (Recipient), 10 May 2015
Prize
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Council for Hosptality Management, Clive Robertson prize for the best Learning and Teaching Paper
McMahon-Beattie, U. (Recipient) & McEntee, M. (Recipient), 25 May 2023
Prize
Activities
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Craft Beverages and Place-Based Partnerships: A Model for Regional Tourism Planning
Adamson, A. (Speaker), Wells, L. (Contributor), McMahon-Beattie, U. (Contributor) & Hollywood, L. E. (Contributor)
20 May 2025 → 23 May 2025Activity: Talk or presentation › Oral presentation
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AACSB and PRME… Not just 2 more acronyms!
McMahon-Beattie, U. (Speaker), McCann, K. (Speaker) & Duffy, M. (Speaker)
21 Jun 2024Activity: Talk or presentation › Invited talk
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Closing the circularity gap in tourism through policy co-design
Taylor, C. (Speaker), Power, S. (Contributor), McMahon-Beattie, U. (Contributor) & Magee, B. (Contributor)
24 Sept 2024Activity: Talk or presentation › Oral presentation
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Science Fiction, Disruption and Tourism: Embracing Radical Thinking for the Future of Tourism
McMahon-Beattie, U. (Speaker)
15 Aug 2023Activity: Talk or presentation › Invited talk
Press/Media
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Success for FACTS at Ulster University
Burns, A., Hollywood, L. E. & McMahon-Beattie,, U.
1/06/19
1 Media contribution
Press/Media: Research
Profiles
Projects
- 8 Finished
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Establishing a strong food safety Culture in small food businesses: attitudes, barriers and facilitators
Hollywood, L. E. (PI), Gillies, M. (CoI), Price, R. (CoI) & McMahon-Beattie, U. (CoI)
1/11/21 → 31/12/23
Project: Research
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Who Buys my Food Tesco Clubcard Project
Simmons, G. (PI), Hollywood, L. E. (CoI), Humphreys, P. (CoI) & McMahon-Beattie, U. (CoI)
1/06/21 → 31/08/22
Project: Research
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Assessment of the use of meat thermometers by consumers on the island of Ireland
Price, R. (CoI), McMahon-Beattie, U. (CoI), Hollywood, L. E. (PI) & Devaney, M. (CoI)
1/05/19 → 12/06/20
Project: Research
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Agri-Food Business Development Centre Consumer Insight Lab
Durkin, M. (CoI), Humphreys, P. (CoI), McMahon-Beattie, U. (CoI), Hollywood, L. E. (PI) & Armstrong, G. (CoI)
1/11/18 → 31/07/20
Project: Research
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Investigation into the balance of healthy versus less-healthy food promotions among Republic of Ireland food retailers
Price, R. (CoI), Humphreys, P. (CoI), Burns, A. (CoI), McMahon-Beattie, U. (CoI), Hollywood, L. E. (CoI) & Furey, S. (PI)
22/01/16 → 1/12/17
Project: Research