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  • York Street, Belfast Campus

    BT15 1ED Belfast

    United Kingdom

20152026

Research activity per year

Personal profile

Biography

Global Citizen: currently residing in Northern Ireland, previously lived in England, the United States, Germany (native), Sri Lanka, Russia and Denmark - Languages English and German at professional / native proficiency, French and Danish basic knowledge

Practical Academic: former Manager of the Tourism for Tomorrow Awards - the World Travel & Tourism Council's global sustainable tourism programme, former Operations Manager at Keep Northern Ireland Beautiful, Lecturer in Business Ethics at University of Surrey, now Senior Lecturer in Sustainable Tourism and Hospitality at Ulster University Business School

Sustainability Advocate: Lead of the Ulster University Business School's AACSB Standard 9: Societal Impact and Engagement accreditation, formerly: Chair of the Ulster University Business School's Sustainability Team, Board Director at Sustainable NI, Member of the Ulster University's 'Education for Sustainable Education' working group, Academic Representative (AY2019/2020) of the Ulster University Environmental Sustainability Steering Group

Passionate Researcher: Chair of the Tourism and Hospitality Research Ireland Conference (THRIC), Fellow of the ACCESS Leadership College (Advancing Capacity in Climate and Environmental Social Science), former Member of the Ulster University Business School's Ethics Filter Committee, Winner of the Ulster University Business School's Distinguished Research Award (AY2023/24) and Early Career Researcher Award (AY2019/2020), Editorial Board Member of Annals of Tourism Research (review board) and Annals of Tourism Research Empirical Insights

Philosophical Educator: Senior Fellow of the Higher Education Academy, ethical, critical and contemporary issues in tourism/hospitality, business sustainability, research methods, marketing/management, passionate dissertation and thesis supervisor  - challenging students to think big and think outside the box. Motto: "Think wrongly, if you please, but in all cases, think for yourself." Doris Lessing

Beach Cleaner, Closet Philosopher, Book Lover: https://susannpower.me/ 

Research Interests

Corporate sustainability and ethics in business and tourism / entrepreneurship and entrepreneurial behaviour / green transition and circular economy / behavioural insights and behaviour change

External positions

Chair, THRIC - Tourism and Hospitality Research Ireland Conference

30 Jan 2026 → …

Fellowship, ACCESS Leadership College, ACCESS Leadership College

31 Jan 2023 → 31 Dec 2026

Director of the Board, Sustainable NI, Sustainable NI

13 Dec 2019 → 31 Dec 2024

Blue Flag Award, National Jury Member Northern Ireland, Foundation for Environmental Education

1 Dec 2017 → 31 Jan 2022

Keywords

  • H Social Sciences (General)
  • Entrepreneurship
  • Sustainability
  • Tourism
  • Hospitality
  • BJ Ethics
  • Business Ethics
  • Environmental Ethics
  • Paradox Theory
  • Behavioural Insights
  • Behaviour Change

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  1. SDG 1 - No Poverty
    SDG 1 No Poverty
  2. SDG 8 - Decent Work and Economic Growth
    SDG 8 Decent Work and Economic Growth
  3. SDG 9 - Industry, Innovation, and Infrastructure
    SDG 9 Industry, Innovation, and Infrastructure
  4. SDG 11 - Sustainable Cities and Communities
    SDG 11 Sustainable Cities and Communities
  5. SDG 12 - Responsible Consumption and Production
    SDG 12 Responsible Consumption and Production
  6. SDG 14 - Life Below Water
    SDG 14 Life Below Water

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