I am a behavioural scientist and UU Business School lecturer with experience working across NI government departments in supporting the design and delivery of public policy by applying behavioural science to tackle societal, environmental and economic challenges. This has ranged from debtor behaviour to COVID transmission, and from net zero to business innovation. I enjoy working to engage deeper understanding of human behaviour to support people and places, and working with those same people using co-design to ensure that they are active in the decision making and change processes that result. I am particularly invested in approaches that deliver new understanding of value, both environmental and social. 

Research interests include:

behavioural science in policy design;

creative problem solving methodologies;

pathways to sustainable behaviour change; and

the application of behavioural science to drive environmental sustainability.