Project Details
Description
Provision of Tesco Clubcard data to 45 SME food producers in N. Ireland. RA and academic team Professor Simmons, Dr Hollywood and Professor Humphreys in collaboration with University of East Anglia, Invest NI and dunnhumby UK. Research on impact of Clubcard data on the marketing and NPD processed of participating SME food producers.
| Status | Finished |
|---|---|
| Effective start/end date | 1/06/21 → 31/08/22 |
Funding
- UEA University of East Anglia: £49,810.70
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