Personal profile
Biography
Professor Gillian Armstrong MBE is a Professor of Business Education and Associate Dean – Development and Partnerships (Domestic) at Ulster University Business School.
Gillian was Director of the Business Engagement Unit for five years and was previously Head of the Department of Accounting, Finance and Economics for eight years. An accomplished and highly respected leader, Gillian has spent more than two decades in senior leadership positions within the higher education sector, progressing regional skills development, talent models and FDI opportunities across Northern Ireland and beyond. She has worked closely with a range of highly professional and dynamic teams within academia, industry and government, to ensure a responsive and innovative approach to emerging business needs and government strategy.
Gillian’s commitment to strengthening the competitiveness of the regional economy through enhanced skills provision led to the development of pioneering educational models that accelerate student employability and support employers in securing, upskilling and retraining talent across priority sectors of the economy.
Gillian's academic discipline is within Marketing, with a particular focus on Product Development and Consumer Research (awarded a PhD from Ulster University in 1998). She was a previous member of the Business and Management Research Institute (BMRI) and part of Unit 43 in the 2008 RAE and 2013 REF submission.
She is a fellow and an elected member of the Institute of Directors (IOD) Northern Ireland (NI) Committee, a Board Member of Arts and Business NI, and a past Council member of the NI Chamber of Council. Gillian is also actively involved with the Chartered Association of Business Schools (CABS), the voice of the UK's business and management education sector. She currently holds a Visiting Professorship at Hebei Geo University (HGO), China.
In 2023, Gillian was awarded an MBE for services to Higher Education and Business.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 12 Responsible Consumption and Production
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Collaborations and top research areas from the last five years
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Digital loyalty card ‘big data’ and small business marketing: Formal versus informal or complementary?
Donnelly, C., Simmons, G., Armstrong, G. & Fearne, A., 1 Jun 2015, In: International Small Business Journal. 33, 4, p. 422-442 21 p.Research output: Contribution to journal › Article › peer-review
41 Link opens in a new tab Citations (Scopus) -
Thinking outside the carton: attitudes towards milk packaging
Hollywood, L., Wells, L., Armstrong, G. & Farley, H., 2013, In: British Food Journal. 115, 6, p. 899-912Research output: Contribution to journal › Article › peer-review
Open Access34 Link opens in a new tab Citations (Scopus) -
An investigation of the relationship between retailer loyalty card data and small business marketing: International Federation of Scholarly Associations of Management Conference
Donnelly, C., Simmons, G., Armstrong, G. & Fearne, A., 2012.Research output: Contribution to conference › Paper › peer-review
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Marketing planning and digital customer loyalty data in small business
Donnelly, C., Simmons, G., Armstrong, G. & Fearne, A., 27 Jul 2012, In: Marketing Intelligence and Planning. 30, 5, p. 515-534Research output: Contribution to journal › Article › peer-review
11 Link opens in a new tab Citations (Scopus) -
The role of action research in the study of retailer loyalty card data and small business marketing: Irish Academy of Management Conference: Best Paper Award - Research Methodology Track
Donnelly, C., Simmons, G., Armstrong, G. & Fearne, A., 2012.Research output: Contribution to conference › Paper › peer-review
Profiles
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Laura McElwee, (Lecturer in Financial Services)
- Department of Acc, Finance & Economics - Lecturer in Finance
- Ulster University Business School - Lecturer
Person: Academic, Doctor of Philosophy
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Educating and driving change at University of Ulster by paving the way for more rapid and effective idea commercialisation
Moffett, S. (PI) & Armstrong, G. (CoI)
3/03/25 → 2/03/27
Project: Research
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Skills Connect
Miller, K. (PI), Armstrong, G. (CoI), Wallace, J. (CoI) & Read, N. (CoI)
1/11/24 → 31/03/29
Project: Research
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Agri-Food Business Development Centre Consumer Insight Lab
Durkin, M. (CoI), Humphreys, P. (CoI), McMahon-Beattie, U. (CoI), Hollywood, L. E. (PI) & Armstrong, G. (CoI)
1/11/18 → 31/07/20
Project: Research
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CME Group Foundation PhD/Postgraduate Studentships
Devine, P. (CoI), Maguire, L. (CoI), Humphreys, P. (CoI), Pogue, M. (CoI) & Armstrong, G. (PI)
1/09/17 → 30/09/24
Project: Research
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Higher level apprenticeship pilot 2 - business technology - Brightstart 2016-17
Wylie, J. (CoI) & Armstrong, G. (PI)
1/09/16 → 31/08/21
Project: Research