Realising the potential for using drama and improvisation-based techniques in learning and development for the hospitality industry

Abstract

This multidisciplinary study’s aim was to explore the efficacy of using applied drama and improvisation (ADaI) for learning and development (L&D) in hospitality workplace and higher education settings to enhance interactive skills. The study responded to existing literature which asked how L&D practices could better enable hospitality employees to deliver meaningful hospitality.

This study’s aim was underscored by five research questions (RQs). These identified core interactive competencies for hospitality employees according to existing literature, sought to characterise ADaI as a beneficial method of L&D. The RQs also considered the implications of framing training as a rehearsal and illustrated the agility of ADaI for delivering effective L&D in different learning environments.

This qualitative study implemented multiple methods including the design and delivery of an ADaI workshop through a case study approach. Semi-structured interviews captured the participants’ experiences of and responses to ADaI as a learning method as well as its impact on learning retention and transfer. Thematic analysis of the data emphasised the value placed by this study on the participants experience.

The ADaI learning format was largely received positively by participants across the case sites who noted the engaging and interactive nature of the workshops. Such findings are indicative of the contributions this study makes to existing research and the implications for future research. Theoretically, this study contributes to existing hospitality research in its overt presentation of hospitality and drama-based skills as complementary frameworks, highlighting why ADaI is an appropriate vehicle for delivering impactful L&D. The practical contribution of this study is in the delivery of a highly detailed, practicable and applicable workshop which tailored ADaI exercises to make them pertinent to hospitality practices. Finally, through practice, safe space, fun and facilitation emerged as key concepts for L&D and contribute to discussion on future methodological approaches to participant research.

Date of Award	May 2026
Original language	English
Supervisor	Una McMahon-Beattie (Supervisor), Martin McCracken (Supervisor), Lisa Fitzpatrick (Supervisor), Martin McCracken (Supervisor), Lisa Fitzpatrick (Supervisor) & Una McMahon-Beattie (Supervisor)