Young children's food brand knowledge. Early development and associations with television viewing and parent's diet

Mimi Tatlow-Golden, Eilis Hennessy, Moira Dean, L.E. Hollywood

Research output: Contribution to journalArticle

9 Citations (Scopus)

Abstract

Brand knowledge is a prerequisite of children’s requests and choices for branded foods. We explored the development of young children’s brand knowledge of
foods highly advertised on television – both healthy and less healthy. Participants were 172 children aged 3 to 5 years in diverse socioeconomic settings, from two jurisdictions on the island of Ireland with different regulatory environments. Results indicated that food brand knowledge (i) did not differ
across jurisdictions; (ii) increased significantly between 3 and 4 years; and (iii) children had significantly greater knowledge of unhealthy food brands, compared to similarly advertised healthy brands. In addition, (iv) children’s healthy food brand knowledge was not related to their television viewing, their
mother’s education, or parent or child eating. However, (v) unhealthy brand knowledge was significantly related to all these factors, although only parent eating and children’s age were independent predictors. Findings indicate that effects of food marketing for unhealthy foods take place through routes other than television advertising alone, and are present before pre-schoolers develop the concept of healthy eating. Implications are that marketing restrictions of unhealthy foods should extend beyond television advertising; and that family focused obesity prevention programmes should begin before children are 3 years of age.
LanguageEnglish
Pages197-203
JournalAppetite
Volume80
Issue number1
Early online date21 May 2014
DOIs
Publication statusPublished - 1 Sep 2014

Fingerprint

Television
Parents
Diet
Food
Marketing
Eating
Child Development
Ireland
Islands
Obesity
Education

Keywords

  • Pre-school
  • Food
  • Brands
  • Parents
  • Television advertising

Cite this

Tatlow-Golden, Mimi ; Hennessy, Eilis ; Dean, Moira ; Hollywood, L.E. / Young children's food brand knowledge. Early development and associations with television viewing and parent's diet. In: Appetite. 2014 ; Vol. 80, No. 1. pp. 197-203.
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Young children's food brand knowledge. Early development and associations with television viewing and parent's diet. / Tatlow-Golden, Mimi; Hennessy, Eilis; Dean, Moira; Hollywood, L.E.

In: Appetite, Vol. 80, No. 1, 01.09.2014, p. 197-203.

Research output: Contribution to journalArticle

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