Yield Management Practices

K Donaghy, Una McMahon-Beattie, D McDowell

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationYield Management: Strategies for the Service Industries
EditorsA Ingold, I Yeoman
Place of PublicationLondon
PublisherCassell & Co
Pages183-201
ISBN (Print)0-304-33893-1
Publication statusPublished - 1997

Cite this

Donaghy, K., McMahon-Beattie, U., & McDowell, D. (1997). Yield Management Practices. In A. Ingold, & I. Yeoman (Eds.), Yield Management: Strategies for the Service Industries (pp. 183-201). London: Cassell & Co.