Yield Management and Trust: the effect of variable pricing on consumer trust in a restaurant brand

Una McMahon-Beattie, A Palmer, P McCole, A Ingold

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	The Spread of Yield Management Practices: The Need for a Systematic Approach
Editors	F Sfodera
Place of Publication	New York
Publisher	Springer
Pages	56-64
ISBN (Print)	3-7908-1582-9
Publication status	Published (in print/issue) - 2006

Cite this

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title = "Yield Management and Trust: the effect of variable pricing on consumer trust in a restaurant brand",

author = "Una McMahon-Beattie and A Palmer and P McCole and A Ingold",

year = "2006",

language = "English",

isbn = "3-7908-1582-9",

pages = "56--64",

editor = "F Sfodera",

booktitle = "The Spread of Yield Management Practices: The Need for a Systematic Approach",

publisher = "Springer",

address = "Switzerland",

}

Yield Management and Trust: the effect of variable pricing on consumer trust in a restaurant brand. / McMahon-Beattie, Una; Palmer, A; McCole, P et al.
The Spread of Yield Management Practices: The Need for a Systematic Approach. ed. / F Sfodera. New York: Springer, 2006. p. 56-64.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - Yield Management and Trust: the effect of variable pricing on consumer trust in a restaurant brand

AU - McMahon-Beattie, Una

AU - Palmer, A

AU - McCole, P

AU - Ingold, A

PY - 2006

Y1 - 2006

M3 - Chapter

SN - 3-7908-1582-9

SP - 56

EP - 64

BT - The Spread of Yield Management Practices: The Need for a Systematic Approach

A2 - Sfodera, F

PB - Springer

CY - New York

ER -