Yield Management and Trust: the effect of variable pricing on consumer trust in a restaurant brand

Una McMahon-Beattie, A Palmer, P McCole, A Ingold

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationThe Spread of Yield Management Practices: The Need for a Systematic Approach
EditorsF Sfodera
Place of PublicationNew York
ISBN (Print)3-7908-1582-9
Publication statusPublished (in print/issue) - 2006

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