Yield Management and Trust: the effect of variable pricing on consumer trust in a restaurant brand

Una McMahon-Beattie, A Palmer, P McCole, A Ingold

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationThe Spread of Yield Management Practices: The Need for a Systematic Approach
EditorsF Sfodera
Place of PublicationNew York
PublisherSpringer
Pages56-64
ISBN (Print)3-7908-1582-9
Publication statusPublished - 2006

Cite this

McMahon-Beattie, U., Palmer, A., McCole, P., & Ingold, A. (2006). Yield Management and Trust: the effect of variable pricing on consumer trust in a restaurant brand. In F. Sfodera (Ed.), The Spread of Yield Management Practices: The Need for a Systematic Approach (pp. 56-64). Springer.