Yield Management and Trust: the effect of variable pricing on consumer trust in a restaurant brand

Una McMahon-Beattie, A Palmer, P McCole, A Ingold

Research output: Chapter in Book/Report/Conference proceedingChapter

LanguageEnglish
Title of host publicationThe Spread of Yield Management Practices: The Need for a Systematic Approach
EditorsF Sfodera
Place of PublicationNew York
Pages56-64
Publication statusPublished - 2006

Cite this

McMahon-Beattie, U., Palmer, A., McCole, P., & Ingold, A. (2006). Yield Management and Trust: the effect of variable pricing on consumer trust in a restaurant brand. In F. Sfodera (Ed.), The Spread of Yield Management Practices: The Need for a Systematic Approach (pp. 56-64). New York.
McMahon-Beattie, Una ; Palmer, A ; McCole, P ; Ingold, A. / Yield Management and Trust: the effect of variable pricing on consumer trust in a restaurant brand. The Spread of Yield Management Practices: The Need for a Systematic Approach. editor / F Sfodera. New York, 2006. pp. 56-64
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McMahon-Beattie, U, Palmer, A, McCole, P & Ingold, A 2006, Yield Management and Trust: the effect of variable pricing on consumer trust in a restaurant brand. in F Sfodera (ed.), The Spread of Yield Management Practices: The Need for a Systematic Approach. New York, pp. 56-64.

Yield Management and Trust: the effect of variable pricing on consumer trust in a restaurant brand. / McMahon-Beattie, Una; Palmer, A; McCole, P; Ingold, A.

The Spread of Yield Management Practices: The Need for a Systematic Approach. ed. / F Sfodera. New York, 2006. p. 56-64.

Research output: Chapter in Book/Report/Conference proceedingChapter

TY - CHAP

T1 - Yield Management and Trust: the effect of variable pricing on consumer trust in a restaurant brand

AU - McMahon-Beattie, Una

AU - Palmer, A

AU - McCole, P

AU - Ingold, A

PY - 2006

Y1 - 2006

M3 - Chapter

SN - 3-7908-1582-9

SP - 56

EP - 64

BT - The Spread of Yield Management Practices: The Need for a Systematic Approach

A2 - Sfodera, F

CY - New York

ER -

McMahon-Beattie U, Palmer A, McCole P, Ingold A. Yield Management and Trust: the effect of variable pricing on consumer trust in a restaurant brand. In Sfodera F, editor, The Spread of Yield Management Practices: The Need for a Systematic Approach. New York. 2006. p. 56-64