Original language | English |
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Title of host publication | The Spread of Yield Management Practices: The Need for a Systematic Approach |
Editors | F Sfodera |
Place of Publication | New York |
Publisher | Springer |
Pages | 56-64 |
ISBN (Print) | 3-7908-1582-9 |
Publication status | Published (in print/issue) - 2006 |
Yield Management and Trust: the effect of variable pricing on consumer trust in a restaurant brand
Una McMahon-Beattie, A Palmer, P McCole, A Ingold
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review