Yield Management has been successfully adopted by the airline industry followingderegulation in the late 1970's. In an hotel context, yield management--a profitmaximization strategy--is concerned with the market sensitive pricing of fixed roomcapacity relative to specific market characteristics. The concept of yield management isreviewed and the authors present a comprehensive structured operational frameworkfor management in the hospitality industry focusing on 10 key areas. The articleconcludes with a look at the future of Yield Management and some areas for furtherresearch.
|Journal||International Journal of Hospitality Management|
|Publication status||Published - 1995|
Donaghy, K., McMahon, U., & McDowell, D. (1995). Yield Management: An Overview. International Journal of Hospitality Management, 14(2), 139-150. http://ac.els-cdn.com/0278431995000133/1-s2.0-0278431995000133-main.pdf?_tid=b3207562-c095-11e3-9db6-00000aab0f02&acdnat=1397123674_b9693fcbf4f3809070064e3d79bb0dd2