Abstract
| Language | English |
|---|---|
| Pages | 139-150 |
| Journal | International Journal of Hospitality Management |
| Volume | 14 |
| Issue number | 2 |
| Publication status | Published - 1995 |
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Yield Management: An Overview. / Donaghy, K; McMahon, U; McDowell, D.
In: International Journal of Hospitality Management, Vol. 14, No. 2, 1995, p. 139-150.Research output: Contribution to journal › Article
TY - JOUR
T1 - Yield Management: An Overview
AU - Donaghy, K
AU - McMahon,, U
AU - McDowell, D
N1 - Reference text: Berkus, D. (1988) The Yield management revolution--an ideal use of Artificial Intelligence. The Bottomline, June/July, pp. 13-15. Carter, R (1988) Screen Dreams. The Business Traveller April, 34-35. Chang, Y. N. and Campo-Flores, F. C. (1980) Business Policy and Strategy: Text and Cases. Goodyear, Santa Monico. Cornell HRA Quarterly Conference Report (1990) Yield Management Magic. The Cornell HRA Quarterly 31(2) 14-15. Donaghy, K., McMahon,U. and McDowell, D. (1994) Yield Management--A practised Idea or an Ideal practice? Council for Hospitality Management Education (CHME) Third Annual Research Conference, Napier University, Edinburgh. Dunn, D. and Brooks, D. E. (1990) Profit Analysis beyond Yield Management. The Cornell HRA Quarterly 31(3) 80-90. Gamble, P. R. (1990) Building a yield management system--the flip side. Hospitality Research Journal 14(2) 11-22. Jenner, G. (1991) Rate Relations. Caterer and Hotel Hotelkeeper 184, 44-46. Hanks, D., Cross, G. and Noland, P. (1992) Discounting in the Hotel Industry: a new approach. The Cornell HRA Quarterly 33(1) 15-23. Horgan, B. (1990) quoted in Solomon, A. (ed.) Yield Management--leaders shed light on the dark science. Hotel and Motel Management 205, 85-88. International Hotel Association (IHA) (1993a) The ABCs of Yield Management. Hotels 27(4) 55- 56. International Hotel Association (IHA) (1993b) Technology to the rescue balancing rates, occupancies. Hotels 27(8) 37-38. James, G. W. (1987) Fares must yield to the market. Airline Business January, 16-19. Jones, P. and Hamilton, D. (1992) Yield Management: putting people in the big picture. The Cornell HRA Quarterly 33(1) 88-95. Jones, P. and Lockwood, A. (1989) The Management of Hotel Operations. Cassell Education Ltd, London.
PY - 1995
Y1 - 1995
N2 - Yield Management has been successfully adopted by the airline industry followingderegulation in the late 1970's. In an hotel context, yield management--a profitmaximization strategy--is concerned with the market sensitive pricing of fixed roomcapacity relative to specific market characteristics. The concept of yield management isreviewed and the authors present a comprehensive structured operational frameworkfor management in the hospitality industry focusing on 10 key areas. The articleconcludes with a look at the future of Yield Management and some areas for furtherresearch.
AB - Yield Management has been successfully adopted by the airline industry followingderegulation in the late 1970's. In an hotel context, yield management--a profitmaximization strategy--is concerned with the market sensitive pricing of fixed roomcapacity relative to specific market characteristics. The concept of yield management isreviewed and the authors present a comprehensive structured operational frameworkfor management in the hospitality industry focusing on 10 key areas. The articleconcludes with a look at the future of Yield Management and some areas for furtherresearch.
M3 - Article
VL - 14
SP - 139
EP - 150
JO - International Journal of Hospitality Management
T2 - International Journal of Hospitality Management
JF - International Journal of Hospitality Management
SN - 0278-4319
IS - 2
ER -