With a little help from my fans: the transformative role of the consumer in music co-production

Jordan Gamble

    Research output: Contribution to journalArticle

    1 Citation (Scopus)

    Abstract

    This paper examines how the transformative role of the consumer in co-production is affecting key stakeholders within the music industry. The study explores the changing consumer role in co-production, how it is affecting content quality, the implications for music artists and record labels, and how they are approaching (and should approach) co-production. The research methodology consists of a three-stage interview design of 52 in-depth, semi-structured interviews with senior members of music organisations (including artist managers and major labels). An inductive, data-driven four-phase constant comparison analysis technique is used to analyse the data. The findings contribute to the co-production research domain by offering new insights from a music industry context and presenting new theoretical models for how co-production is affecting industry stakeholders. Implications for industry, policy and future research are also provided.
    LanguageEnglish
    JournalProduction Planning & Control
    Early online date1 Aug 2018
    DOIs
    Publication statusE-pub ahead of print - 1 Aug 2018

    Fingerprint

    Fans
    Labels
    Industry
    Managers
    Co-production
    Music
    Artist
    Stakeholders
    Music industry

    Keywords

    • co-production
    • co-creation
    • music industry
    • music artists
    • record labels

    Cite this

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    With a little help from my fans: the transformative role of the consumer in music co-production. / Gamble, Jordan.

    In: Production Planning & Control, 01.08.2018.

    Research output: Contribution to journalArticle

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