Web-based social movements contesting marketing strategy: Mobilization of multiple actors and rhetorical strategies

Mark Palmer, Geoff Simmons, Katy Mason

Research output: Contribution to journalArticle

63 Citations (Scopus)
Original languageEnglish
Pages (from-to)409-431
JournalJournal of Marketing Management
Volume30
Issue number3-4
Publication statusPublished - 2013

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