Web-based social movements contesting marketing strategy: Mobilization of multiple actors and rhetorical strategies

Mark Palmer, Geoff Simmons, Katy Mason

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	409-431
Journal	Journal of Marketing Management
Volume	30
Issue number	3-4
Publication status	Published - 2013

Cite this

@article{97835c18b4e6456d96a0c523a8862243,

title = "Web-based social movements contesting marketing strategy: Mobilization of multiple actors and rhetorical strategies",

author = "Mark Palmer and Geoff Simmons and Katy Mason",

year = "2013",

language = "English",

volume = "30",

pages = "409--431",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Taylor & Francis",

number = "3-4",

}