Original language | English |
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Pages (from-to) | 409-431 |
Journal | Journal of Marketing Management |
Volume | 30 |
Issue number | 3-4 |
Publication status | Published - 2013 |
Web-based social movements contesting marketing strategy: Mobilization of multiple actors and rhetorical strategies
Mark Palmer, Geoff Simmons, Katy Mason
Research output: Contribution to journal › Article › peer-review
69
Citations
(Scopus)