Abstract
There are more imaginary countries than real ones. And many of them, from Middle Earth to Moomin World, have been turned into tourist attractions. This paper explores one such country, Barbie Land, a fantasy world that young girls visit when playing with their dolls and which, more than sixty-five years after its ‘discovery’, is being ‘realized’ in physical form. Drawing on 187 autobiographical accounts of remembered childhood play, and with the aid of a mythopoeic map drawn up by a legendary literary theorist, Northrop Frye, the paper explores, encapsulates and evaluates visitor activities in Barbie's imaginary country, noting that travellers’ telling tales come in four foundational forms: comedy, romance, tragedy and irony.
| Original language | English |
|---|---|
| Article number | 104194 |
| Pages (from-to) | 1-12 |
| Number of pages | 12 |
| Journal | Annals of Tourism Research |
| Volume | 119 |
| Early online date | 23 May 2026 |
| DOIs | |
| Publication status | Published (in print/issue) - 31 Jul 2026 |
Bibliographical note
© 2026 Elsevier Ltd.Data Availability Statement
The data that has been used is confidential.UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 12 Responsible Consumption and Production
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SDG 13 Climate Action
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SDG 15 Life on Land
Keywords
- Myth
- Fantasy
- Storytelling
- Autobiography
- Literary Theory
- Tourist activities
- Barbie behaviours
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