Virtual Community Heritage: An Immersive Approach to Community Heritage

Niall McShane, Joan Condell, Jorge Alvarez, Alan Miller

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Our relationship with cultural heritage has been transformed by digital technologies. Opportunities have emerged to preserve and access cultural heritage material while engaging an audience at both regional and global level. Accessibility of technology has enabled audiences to participate in digital heritage curation process. Participatory practices and co-production methodologies have created new relationships between museums and communities, as they are engaged to become active participants in the co-design and co-creation of heritage material. Audiences are more interested in experiences vs services nowadays and museums and heritage organisations have potential to entertain while providing engaging experiences beyond their physical walls. Mixed reality is an emerging method of engagement that has allowed enhanced interaction beyond traditional 3D visualisation models into fully immersive worlds. There is potential to transport audiences to past worlds that enhance their experience and understanding of cultural heritage.
Original languageEnglish
Pages (from-to)4-18
Number of pages15
JournalThe Journal of Media Innovations
Issue number1
Publication statusPublished (in print/issue) - 11 May 2021


  • Virtual reality,
  • 3D reality based modelling
  • 3D reconstruction
  • Immersive Experience
  • Visualisation
  • Built Heritage
  • Community
  • Co. Production


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