/v/IRAL /v/IDEO /d/ISCO Interview - Mark Duffet

Research output: Non-textual formWeb publication/site


This video interview and research document was produced from an interview with Dr Mark Duffett of Chester University, author of Understanding Fandom (Bloomsbury, 2013) and the edited volume Popular Music Fandom (Routledge, 2013). These edited excerpts from the interview form a reflection on and document of the continuing /v/IRAL /v/IDEO /d/ISCO project http://viralvideodisco.tumblr.com/; a research project into net culture, New Aesthetics, remix culture and collective viewerships.
Original languageEnglish
Publication statusPublished (in print/issue) - 27 May 2015


  • net culture
  • New Aesthetics
  • remix culture
  • collective viewerships
  • club culture
  • viral videos


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