Variable Capital

Curated by artists David Campbell and Mark Durden, Variable Capital, presents contemporary responses to consumer culture. The exhibition explores how artists’ fascination with pop culture and commodity aesthetics has led to the development of some of the most significant and popular art of the last fifty years. Yet while much of this art has concerned itself with the celebration of commodities as objects of desire, relatively little attention has been given to the human cost underpinning such cultures of excess. Variable Capital counters this trend and examines the way in which contemporary artists have critically responded to the seductive allure of globalised commodity consumption.Taking its title from a term Karl Marx used to explain how value is produced in a commodity, the exhibition charts the strategies artists have employed to redirect attention toward the apparently invisible processes of exploitation and alienation underlying production.The exhibition includes the work of a range of : Common Culture, Hans Op de Beeck, Richard Dedomenici, Alexander Gerdel, Richard Hughes, Melanie Jackson, Louise Lawler, Ken Probst, Wang Qingsong, Julian Rosenfeldt, Santiago Sierra, Larry Sultan, Brian Ulrich and Andy Warhol.