"Using e-CRM to create Customer Insight in SMEs"

Paul Harrigan, Elaine Ramsey, Patrick Ibbotson

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Unknown Host Publication
Publisher	University of Leeds
Number of pages	12
Publication status	Published (in print/issue) - 7 Jul 2009
Event	Academy of Marketing Conference - Leeds Metropolitan University Duration: 7 Jul 2009 → …

Conference	Academy of Marketing Conference
Period	7/07/09 → …

Cite this

@inproceedings{1c03fc20d9b245e38eee2b8496bf1b41,

title = "{"}Using e-CRM to create Customer Insight in SMEs{"}",

author = "Paul Harrigan and Elaine Ramsey and Patrick Ibbotson",

year = "2009",

month = jul,

day = "7",

language = "English",

booktitle = "Unknown Host Publication",

publisher = "University of Leeds",

address = "United Kingdom",

note = "Academy of Marketing Conference ; Conference date: 07-07-2009",

}