"Using e-CRM to create Customer Insight in SMEs"

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationUnknown Host Publication
PublisherUniversity of Leeds
Number of pages12
Publication statusPublished (in print/issue) - 7 Jul 2009
EventAcademy of Marketing Conference - Leeds Metropolitan University
Duration: 7 Jul 2009 → …


ConferenceAcademy of Marketing Conference
Period7/07/09 → …

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