"Using e-CRM to create Customer Insight in SMEs"

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationUnknown Host Publication
PublisherUniversity of Leeds
Number of pages12
Publication statusPublished - 7 Jul 2009
EventAcademy of Marketing Conference - Leeds Metropolitan University
Duration: 7 Jul 2009 → …

Conference

ConferenceAcademy of Marketing Conference
Period7/07/09 → …

Cite this

Harrigan, P., Ramsey, E., & Ibbotson, P. (2009). "Using e-CRM to create Customer Insight in SMEs". In Unknown Host Publication University of Leeds.