Using Design, Innovation and Entrepreneurship in Community Building and Regeneration.

Michele Rusk; Gina Poncini; Pauric McGowan

Using Design, Innovation and Entrepreneurship in Community Building and Regeneration.

Michele Rusk, Gina Poncini, Pauric McGowan

Research output: Contribution to journal › Article › peer-review

Abstract

This article discusses how creativity, design thinking, and entrepreneurship enable the development of innovative practices that enhance the exchange of expertise. It presents two specific cases, one based in the north of Ireland and one in the north of Italy, to explore the notion of community.The article first focuses on Design Direction - a University of Ulster based International Design Management Community of Inquiry, Learning & Practice. Design Direction aims to facilitate flows of design management knowledge and the exchange of creative business expertise; to build a sustainable, regenerative ethos; and to harness the role of design as a metaskill. The article then presents the second case, based on the second author’s research investigating ways to enhance knowledge creationand communication in contexts involving members of different professional communities. The project led to a case study of an interuniversity master’s program in Italy and the development of researchcommunication courses at the University of Turin and the University of Milan. The article highlights the significance of university-community dialogue and discusses the formation of international, interdisciplinarycommunities as a way to help navigate complexity.

Original language	English
Pages (from-to)	117-128
Journal	Design Principles and Practices: An International Journal
Volume	5
Issue number	5
Publication status	Published (in print/issue) - 2011

Bibliographical note

Reference text: Clouser, M. 2010. Stanford Roundtable on Entrepreneurship Education – Europe 2010. Innovation for
Pedagogy: Design and Entrepreneurship Education http://ree.stanford.edu/europe_2010/.
Cross, N. 1982. Designerly Ways of Knowing, Design Studies, 3(4): 221-227.
Cox, A. M. 2005. What are communities of practice? A comparative review of four seminal works.
Journal of Information Science, 31(6): 527-540. Author-produced version of the paper retrieved
from White Rose Research Online http://eprints.whiterose.ac.uk/8140/
15 February 2011.
Cox, G. 2005. Cox Review of Creativity in Business: Building on the UK’s Strengths, HM Treasury,
UK.
Lave, J. and Wenger, E. 1991. Situated Learning: Legitimate Peripheral Participation. Cambridge:
Cambridge University Press.
Matychak, X. and Morgan, D. 2010. Enlightened Innovation: 5 keys to promoting thoughtful design
leadership in education. Retrieved from http://www.core77.com/reactor/11.06_
enlightened.asp 10 June 2010.
McGowan, P. and Cooper, S. 2008. Promoting technology-based enterprise in higher education, the
role of business plan competitions. The Industry and Higher Education Journal, 22(1): 29-
36.
Meyer, J.H.F., Land, R. and Davies, P. 2006. Implications of threshold concepts for course design and
evaluation. In Meyer, J.H.F. and Land, R. (eds.), Overcoming Barriers to Student Understanding:
Threshold concepts and troublesome knowledge, London: Routledge, 195-206.
Mojoli, G. 2011. Personal communication to G. Poncini (19 Feb. 2011).
Poncini, G. 2004a. Discursive Strategies at Multicultural Business Meetings. Bern: Peter Lang.
Poncini, G. 2004b. Communicating Local Elements to Diverse Audiences: Promotional Materials for
Wineries. In Candlin, C. and Gotti, M. (eds.) Intercultural Aspects of Specialized Discourse.
Bern: Peter Lang, 173-196.
Poncini, G. 2005. Constructing an International Event in the Wine Industry: An Investigation of Emails
in English and Italian. In Gotti, M. and Gillaerts, P. (eds.) Genre Variation in Business Letters.
Bern: Peter Lang, 205-231.
Poncini, G. 2007a. Exploring the Image of New World Wine Producers: Website Texts for Wineries
in Australia and New Zealand. Journal of Asian Pacific Communication 17(1): 105-125.
Poncini, G. 2007b. Communicating Within and Across Professional Worlds in an Intercultural Setting.
In Garzone, G. and Ilie, C. (eds.), The Role of English in Institutional and Business Settings:
An Intercultural Perspective. Bern: Peter Lang, 283-311.
Poncini, G. 2009. Hybridity, Interdiscursivity and Multiple Communities: The Case of an Inter-University
Master’s Program in Viticulture and Enology. Paper presented at Genre(s) on the
Move: Hybridisation and Discourse Change in Specialized Communication, Naples, Italy,
9-11 December 2009.
Poncini, G. 2010a. Discourse, Knowledge Creation and Communities: A View from Italy. Paper
presented at Discourse and Organizations: Multidisciplinary Perspectives, 3rd WU Symposium
on International Business Communication, Vienna, 24-26 March 2010.
Poncini, G. 2010b. Bringing Together Global and Local at Industry Events and Meetings: From the
“Talkative Finn” to the Silent Moments of Wine Tasting. Paper presented at the Workshop
“Language Use and Cultural Identity in Global Professional Communication”, Aalto University
School of Economics, 24-25 May 2010.
Regional Innovation Strategy for Northern Ireland 2008-2011. 2008. Department of Enterprise, Trade
and Investment.
Roberts, C. and Sarangi, S. 1999. Hybridity in gatekeeping discourse: issues of practical relevance for
the researcher. In S. Sarangi and C. Roberts (eds), Talk, Work and Institutional Order: Discourse
in Medical, Mediation and Management Settings. Berlin: Mouton de Gruyer, 473-
503.
DESIGN PRINCIPLES AND PRACTICES: AN INTERNATIONAL JOURNAL
Roberts, C. and Sarangi, S. 2003. Uptake of Discourse Research in Interprofessional Settings: Reporting
from Medical Consultancy. Applied Linguistics 24(3): 338-359.
Rusk, M.1993. Integration for Innovation: Design as a Strategic Tool. Proceedings of the 23rd European
Small Business Seminar on International Markets - European Foundation for Management
Development. 15-17 September 1993, 871-887.
Rusk, M. 2003. Meeting the Challenges of a Changing World. Paper presented at the 5rd Association
for Business Communication European Convention, Lugano, Switzerland, May 2003.
Rusk, M. In Press. Designing a Design Research, Enterprise and Innovation Agenda. The Role of the
Design Direction Initiative in Stimulating a Community of Inquiry, Learning and Practice.
Design Principles and Practices: An International Journal.
Sarangi, S. 2000. Activity types, discourse types and interactional hybridity: the case of genetic
counseling. In Sarangi, S. and Coulthard, M. (eds.) 2000. Discourse and Social Life. Essex:
Pearson Educational, 1-27.
Sarangi, S. and Candlin, C.N. 2003. Introduction. Trading between Reflexivity and Relevance: New
Challenges for Applied Linguistics. Applied Linguistics 24(3): 271-285.
Sarangi, S. and Roberts, C. 1999. Introduction: Discursive Hybridity in Medical Work. In Sarangi, S.
and Roberts, C. (eds.) Talk, Work and Institutional Order: Discourse in Medical, Mediation
and Management Settings. Berlin: Mouton de Gruyer, 61-74.
Schwen T. and Hara, N. 2003. Community of Practice: A Metaphor for Online Design. Designing for
Virtual Communities in the Service of Learning. Cambridge: Cambridge University Press.
Swales, J. M. 1990. Genre Analysis: English in Academic and Research Settings. Cambridge: Cambridge
University Press.
Swales, J. M. 1998. Other Floors, Other Voices: A Textography of a Small University Building.
Mahwah, NJ: Lawrence Erlbaum.
Timmons, J., and Spinelli, S. 2009. New Venture Creation: entrepreneurship for the 21 st Century,
8th ed. New York: McGraw-Hill International.
Vanderbeeken, M. 2007. Giacomo Mojoli: Slow+Design, L’approccio Slow al Design, Interview in
Flexibility: The Way We Change, retrieved from http://content.slowfood.it/upload/
3E6E345B1411f1731BNjn2177226/files/Torinoworlddesigncapital.it_ITA_22-08-07.pdf .
Wenger, E. 1998. Communities of practice: Learning, meaning and identity. Cambridge: Cambridge
University Press.

Keywords

Design Management
Design Thinking
Innovation
Creativity
Appreciation & Value
Creation
Entrepreneurship
Community
Building Trust

Access to Document

http://designprinciplesandpractices.com/journal/

Cite this

@article{4c5995067aa944d29c81f0a74aceafa2,

title = "Using Design, Innovation and Entrepreneurship in Community Building and Regeneration.",

abstract = "This article discusses how creativity, design thinking, and entrepreneurship enable the development of innovative practices that enhance the exchange of expertise. It presents two specific cases, one based in the north of Ireland and one in the north of Italy, to explore the notion of community.The article first focuses on Design Direction - a University of Ulster based International Design Management Community of Inquiry, Learning & Practice. Design Direction aims to facilitate flows of design management knowledge and the exchange of creative business expertise; to build a sustainable, regenerative ethos; and to harness the role of design as a metaskill. The article then presents the second case, based on the second author{\textquoteright}s research investigating ways to enhance knowledge creationand communication in contexts involving members of different professional communities. The project led to a case study of an interuniversity master{\textquoteright}s program in Italy and the development of researchcommunication courses at the University of Turin and the University of Milan. The article highlights the significance of university-community dialogue and discusses the formation of international, interdisciplinarycommunities as a way to help navigate complexity.",

keywords = "Design Management, Design Thinking, Innovation, Creativity, Appreciation & Value, Creation, Entrepreneurship, Community, Building Trust",

author = "Michele Rusk and Gina Poncini and Pauric McGowan",

note = "Reference text: Clouser, M. 2010. Stanford Roundtable on Entrepreneurship Education – Europe 2010. Innovation for Pedagogy: Design and Entrepreneurship Education http://ree.stanford.edu/europe_2010/. Cross, N. 1982. Designerly Ways of Knowing, Design Studies, 3(4): 221-227. Cox, A. M. 2005. What are communities of practice? A comparative review of four seminal works. Journal of Information Science, 31(6): 527-540. Author-produced version of the paper retrieved from White Rose Research Online http://eprints.whiterose.ac.uk/8140/ 15 February 2011. Cox, G. 2005. Cox Review of Creativity in Business: Building on the UK{\textquoteright}s Strengths, HM Treasury, UK. Lave, J. and Wenger, E. 1991. Situated Learning: Legitimate Peripheral Participation. Cambridge: Cambridge University Press. Matychak, X. and Morgan, D. 2010. Enlightened Innovation: 5 keys to promoting thoughtful design leadership in education. Retrieved from http://www.core77.com/reactor/11.06_ enlightened.asp 10 June 2010. McGowan, P. and Cooper, S. 2008. Promoting technology-based enterprise in higher education, the role of business plan competitions. The Industry and Higher Education Journal, 22(1): 29- 36. Meyer, J.H.F., Land, R. and Davies, P. 2006. Implications of threshold concepts for course design and evaluation. In Meyer, J.H.F. and Land, R. (eds.), Overcoming Barriers to Student Understanding: Threshold concepts and troublesome knowledge, London: Routledge, 195-206. Mojoli, G. 2011. Personal communication to G. Poncini (19 Feb. 2011). Poncini, G. 2004a. Discursive Strategies at Multicultural Business Meetings. Bern: Peter Lang. Poncini, G. 2004b. Communicating Local Elements to Diverse Audiences: Promotional Materials for Wineries. In Candlin, C. and Gotti, M. (eds.) Intercultural Aspects of Specialized Discourse. Bern: Peter Lang, 173-196. Poncini, G. 2005. Constructing an International Event in the Wine Industry: An Investigation of Emails in English and Italian. In Gotti, M. and Gillaerts, P. (eds.) Genre Variation in Business Letters. Bern: Peter Lang, 205-231. Poncini, G. 2007a. Exploring the Image of New World Wine Producers: Website Texts for Wineries in Australia and New Zealand. Journal of Asian Pacific Communication 17(1): 105-125. Poncini, G. 2007b. Communicating Within and Across Professional Worlds in an Intercultural Setting. In Garzone, G. and Ilie, C. (eds.), The Role of English in Institutional and Business Settings: An Intercultural Perspective. Bern: Peter Lang, 283-311. Poncini, G. 2009. Hybridity, Interdiscursivity and Multiple Communities: The Case of an Inter-University Master{\textquoteright}s Program in Viticulture and Enology. Paper presented at Genre(s) on the Move: Hybridisation and Discourse Change in Specialized Communication, Naples, Italy, 9-11 December 2009. Poncini, G. 2010a. Discourse, Knowledge Creation and Communities: A View from Italy. Paper presented at Discourse and Organizations: Multidisciplinary Perspectives, 3rd WU Symposium on International Business Communication, Vienna, 24-26 March 2010. Poncini, G. 2010b. Bringing Together Global and Local at Industry Events and Meetings: From the “Talkative Finn” to the Silent Moments of Wine Tasting. Paper presented at the Workshop “Language Use and Cultural Identity in Global Professional Communication”, Aalto University School of Economics, 24-25 May 2010. Regional Innovation Strategy for Northern Ireland 2008-2011. 2008. Department of Enterprise, Trade and Investment. Roberts, C. and Sarangi, S. 1999. Hybridity in gatekeeping discourse: issues of practical relevance for the researcher. In S. Sarangi and C. Roberts (eds), Talk, Work and Institutional Order: Discourse in Medical, Mediation and Management Settings. Berlin: Mouton de Gruyer, 473- 503. DESIGN PRINCIPLES AND PRACTICES: AN INTERNATIONAL JOURNAL Roberts, C. and Sarangi, S. 2003. Uptake of Discourse Research in Interprofessional Settings: Reporting from Medical Consultancy. Applied Linguistics 24(3): 338-359. Rusk, M.1993. Integration for Innovation: Design as a Strategic Tool. Proceedings of the 23rd European Small Business Seminar on International Markets - European Foundation for Management Development. 15-17 September 1993, 871-887. Rusk, M. 2003. Meeting the Challenges of a Changing World. Paper presented at the 5rd Association for Business Communication European Convention, Lugano, Switzerland, May 2003. Rusk, M. In Press. Designing a Design Research, Enterprise and Innovation Agenda. The Role of the Design Direction Initiative in Stimulating a Community of Inquiry, Learning and Practice. Design Principles and Practices: An International Journal. Sarangi, S. 2000. Activity types, discourse types and interactional hybridity: the case of genetic counseling. In Sarangi, S. and Coulthard, M. (eds.) 2000. Discourse and Social Life. Essex: Pearson Educational, 1-27. Sarangi, S. and Candlin, C.N. 2003. Introduction. Trading between Reflexivity and Relevance: New Challenges for Applied Linguistics. Applied Linguistics 24(3): 271-285. Sarangi, S. and Roberts, C. 1999. Introduction: Discursive Hybridity in Medical Work. In Sarangi, S. and Roberts, C. (eds.) Talk, Work and Institutional Order: Discourse in Medical, Mediation and Management Settings. Berlin: Mouton de Gruyer, 61-74. Schwen T. and Hara, N. 2003. Community of Practice: A Metaphor for Online Design. Designing for Virtual Communities in the Service of Learning. Cambridge: Cambridge University Press. Swales, J. M. 1990. Genre Analysis: English in Academic and Research Settings. Cambridge: Cambridge University Press. Swales, J. M. 1998. Other Floors, Other Voices: A Textography of a Small University Building. Mahwah, NJ: Lawrence Erlbaum. Timmons, J., and Spinelli, S. 2009. New Venture Creation: entrepreneurship for the 21 st Century, 8th ed. New York: McGraw-Hill International. Vanderbeeken, M. 2007. Giacomo Mojoli: Slow+Design, L{\textquoteright}approccio Slow al Design, Interview in Flexibility: The Way We Change, retrieved from http://content.slowfood.it/upload/ 3E6E345B1411f1731BNjn2177226/files/Torinoworlddesigncapital.it_ITA_22-08-07.pdf . Wenger, E. 1998. Communities of practice: Learning, meaning and identity. Cambridge: Cambridge University Press.",

year = "2011",

language = "English",

volume = "5",

pages = "117--128",

journal = "Design Principles and Practices: An International Journal",

issn = "1833-1874",

publisher = "Common Ground",

number = "5",

}

TY - JOUR

T1 - Using Design, Innovation and Entrepreneurship in Community Building and Regeneration.

AU - Rusk, Michele

AU - Poncini, Gina

AU - McGowan, Pauric

N1 - Reference text: Clouser, M. 2010. Stanford Roundtable on Entrepreneurship Education – Europe 2010. Innovation for Pedagogy: Design and Entrepreneurship Education http://ree.stanford.edu/europe_2010/. Cross, N. 1982. Designerly Ways of Knowing, Design Studies, 3(4): 221-227. Cox, A. M. 2005. What are communities of practice? A comparative review of four seminal works. Journal of Information Science, 31(6): 527-540. Author-produced version of the paper retrieved from White Rose Research Online http://eprints.whiterose.ac.uk/8140/ 15 February 2011. Cox, G. 2005. Cox Review of Creativity in Business: Building on the UK’s Strengths, HM Treasury, UK. Lave, J. and Wenger, E. 1991. Situated Learning: Legitimate Peripheral Participation. Cambridge: Cambridge University Press. Matychak, X. and Morgan, D. 2010. Enlightened Innovation: 5 keys to promoting thoughtful design leadership in education. Retrieved from http://www.core77.com/reactor/11.06_ enlightened.asp 10 June 2010. McGowan, P. and Cooper, S. 2008. Promoting technology-based enterprise in higher education, the role of business plan competitions. The Industry and Higher Education Journal, 22(1): 29- 36. Meyer, J.H.F., Land, R. and Davies, P. 2006. Implications of threshold concepts for course design and evaluation. In Meyer, J.H.F. and Land, R. (eds.), Overcoming Barriers to Student Understanding: Threshold concepts and troublesome knowledge, London: Routledge, 195-206. Mojoli, G. 2011. Personal communication to G. Poncini (19 Feb. 2011). Poncini, G. 2004a. Discursive Strategies at Multicultural Business Meetings. Bern: Peter Lang. Poncini, G. 2004b. Communicating Local Elements to Diverse Audiences: Promotional Materials for Wineries. In Candlin, C. and Gotti, M. (eds.) Intercultural Aspects of Specialized Discourse. Bern: Peter Lang, 173-196. Poncini, G. 2005. Constructing an International Event in the Wine Industry: An Investigation of Emails in English and Italian. In Gotti, M. and Gillaerts, P. (eds.) Genre Variation in Business Letters. Bern: Peter Lang, 205-231. Poncini, G. 2007a. Exploring the Image of New World Wine Producers: Website Texts for Wineries in Australia and New Zealand. Journal of Asian Pacific Communication 17(1): 105-125. Poncini, G. 2007b. Communicating Within and Across Professional Worlds in an Intercultural Setting. In Garzone, G. and Ilie, C. (eds.), The Role of English in Institutional and Business Settings: An Intercultural Perspective. Bern: Peter Lang, 283-311. Poncini, G. 2009. Hybridity, Interdiscursivity and Multiple Communities: The Case of an Inter-University Master’s Program in Viticulture and Enology. Paper presented at Genre(s) on the Move: Hybridisation and Discourse Change in Specialized Communication, Naples, Italy, 9-11 December 2009. Poncini, G. 2010a. Discourse, Knowledge Creation and Communities: A View from Italy. Paper presented at Discourse and Organizations: Multidisciplinary Perspectives, 3rd WU Symposium on International Business Communication, Vienna, 24-26 March 2010. Poncini, G. 2010b. Bringing Together Global and Local at Industry Events and Meetings: From the “Talkative Finn” to the Silent Moments of Wine Tasting. Paper presented at the Workshop “Language Use and Cultural Identity in Global Professional Communication”, Aalto University School of Economics, 24-25 May 2010. Regional Innovation Strategy for Northern Ireland 2008-2011. 2008. Department of Enterprise, Trade and Investment. Roberts, C. and Sarangi, S. 1999. Hybridity in gatekeeping discourse: issues of practical relevance for the researcher. In S. Sarangi and C. Roberts (eds), Talk, Work and Institutional Order: Discourse in Medical, Mediation and Management Settings. Berlin: Mouton de Gruyer, 473- 503. DESIGN PRINCIPLES AND PRACTICES: AN INTERNATIONAL JOURNAL Roberts, C. and Sarangi, S. 2003. Uptake of Discourse Research in Interprofessional Settings: Reporting from Medical Consultancy. Applied Linguistics 24(3): 338-359. Rusk, M.1993. Integration for Innovation: Design as a Strategic Tool. Proceedings of the 23rd European Small Business Seminar on International Markets - European Foundation for Management Development. 15-17 September 1993, 871-887. Rusk, M. 2003. Meeting the Challenges of a Changing World. Paper presented at the 5rd Association for Business Communication European Convention, Lugano, Switzerland, May 2003. Rusk, M. In Press. Designing a Design Research, Enterprise and Innovation Agenda. The Role of the Design Direction Initiative in Stimulating a Community of Inquiry, Learning and Practice. Design Principles and Practices: An International Journal. Sarangi, S. 2000. Activity types, discourse types and interactional hybridity: the case of genetic counseling. In Sarangi, S. and Coulthard, M. (eds.) 2000. Discourse and Social Life. Essex: Pearson Educational, 1-27. Sarangi, S. and Candlin, C.N. 2003. Introduction. Trading between Reflexivity and Relevance: New Challenges for Applied Linguistics. Applied Linguistics 24(3): 271-285. Sarangi, S. and Roberts, C. 1999. Introduction: Discursive Hybridity in Medical Work. In Sarangi, S. and Roberts, C. (eds.) Talk, Work and Institutional Order: Discourse in Medical, Mediation and Management Settings. Berlin: Mouton de Gruyer, 61-74. Schwen T. and Hara, N. 2003. Community of Practice: A Metaphor for Online Design. Designing for Virtual Communities in the Service of Learning. Cambridge: Cambridge University Press. Swales, J. M. 1990. Genre Analysis: English in Academic and Research Settings. Cambridge: Cambridge University Press. Swales, J. M. 1998. Other Floors, Other Voices: A Textography of a Small University Building. Mahwah, NJ: Lawrence Erlbaum. Timmons, J., and Spinelli, S. 2009. New Venture Creation: entrepreneurship for the 21 st Century, 8th ed. New York: McGraw-Hill International. Vanderbeeken, M. 2007. Giacomo Mojoli: Slow+Design, L’approccio Slow al Design, Interview in Flexibility: The Way We Change, retrieved from http://content.slowfood.it/upload/ 3E6E345B1411f1731BNjn2177226/files/Torinoworlddesigncapital.it_ITA_22-08-07.pdf . Wenger, E. 1998. Communities of practice: Learning, meaning and identity. Cambridge: Cambridge University Press.

PY - 2011

Y1 - 2011

N2 - This article discusses how creativity, design thinking, and entrepreneurship enable the development of innovative practices that enhance the exchange of expertise. It presents two specific cases, one based in the north of Ireland and one in the north of Italy, to explore the notion of community.The article first focuses on Design Direction - a University of Ulster based International Design Management Community of Inquiry, Learning & Practice. Design Direction aims to facilitate flows of design management knowledge and the exchange of creative business expertise; to build a sustainable, regenerative ethos; and to harness the role of design as a metaskill. The article then presents the second case, based on the second author’s research investigating ways to enhance knowledge creationand communication in contexts involving members of different professional communities. The project led to a case study of an interuniversity master’s program in Italy and the development of researchcommunication courses at the University of Turin and the University of Milan. The article highlights the significance of university-community dialogue and discusses the formation of international, interdisciplinarycommunities as a way to help navigate complexity.

AB - This article discusses how creativity, design thinking, and entrepreneurship enable the development of innovative practices that enhance the exchange of expertise. It presents two specific cases, one based in the north of Ireland and one in the north of Italy, to explore the notion of community.The article first focuses on Design Direction - a University of Ulster based International Design Management Community of Inquiry, Learning & Practice. Design Direction aims to facilitate flows of design management knowledge and the exchange of creative business expertise; to build a sustainable, regenerative ethos; and to harness the role of design as a metaskill. The article then presents the second case, based on the second author’s research investigating ways to enhance knowledge creationand communication in contexts involving members of different professional communities. The project led to a case study of an interuniversity master’s program in Italy and the development of researchcommunication courses at the University of Turin and the University of Milan. The article highlights the significance of university-community dialogue and discusses the formation of international, interdisciplinarycommunities as a way to help navigate complexity.

KW - Design Management

KW - Design Thinking

KW - Innovation

KW - Creativity

KW - Appreciation & Value

KW - Creation

KW - Entrepreneurship

KW - Community

KW - Building Trust

M3 - Article

SN - 1833-1874

SN - 2325-1379

VL - 5

SP - 117

EP - 128

JO - Design Principles and Practices: An International Journal

JF - Design Principles and Practices: An International Journal

IS - 5

ER -

Using Design, Innovation and Entrepreneurship in Community Building and Regeneration.

Abstract

Bibliographical note

Keywords

Access to Document

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Cite this