Understanding the Retail Divestment Process

Patricia Cairns; Anne-Marie Doherty; Nicholas Alexander; Barry Quinn

doi:10.1080/09652540801981553

Understanding the Retail Divestment Process

Patricia Cairns, Anne-Marie Doherty, Nicholas Alexander, Barry Quinn

Research output: Contribution to journal › Article

28 Citations (Scopus)

Abstract

This paper focuses on the international retail divestment process. Using a qualitative methodological approach the paper presents findings that facilitate a stage-by-stage consideration of the process. Interviews with current and ex employees, all senior managers, provide insights into the most important considerations, decisions and outcomes at different stages in the divestment process. By using this approach it has been possible to build up a complete picture of the process and has avoided an emphasis being placed on only one stage of divestment activity.

Original language	English
Pages (from-to)	111-128
Journal	Journal of Strategic Marketing
Volume	16
Issue number	2
DOIs	https://doi.org/10.1080/09652540801981553
Publication status	Published - May 2008

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Cairns, P., Doherty, A-M., Alexander, N., & Quinn, B. (2008). Understanding the Retail Divestment Process. Journal of Strategic Marketing, 16(2), 111-128. https://doi.org/10.1080/09652540801981553

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