Abstract
| Language | English |
|---|---|
| Pages | 111-128 |
| Journal | Journal of Strategic Marketing |
| Volume | 16 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - May 2008 |
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Understanding the Retail Divestment Process. / Cairns, Patricia; Doherty, Anne-Marie; Alexander, Nicholas; Quinn, Barry.
In: Journal of Strategic Marketing, Vol. 16, No. 2, 05.2008, p. 111-128.Research output: Contribution to journal › Article
TY - JOUR
T1 - Understanding the Retail Divestment Process
AU - Cairns, Patricia
AU - Doherty, Anne-Marie
AU - Alexander, Nicholas
AU - Quinn, Barry
PY - 2008/5
Y1 - 2008/5
N2 - This paper focuses on the international retail divestment process. Using a qualitative methodological approach the paper presents findings that facilitate a stage-by-stage consideration of the process. Interviews with current and ex employees, all senior managers, provide insights into the most important considerations, decisions and outcomes at different stages in the divestment process. By using this approach it has been possible to build up a complete picture of the process and has avoided an emphasis being placed on only one stage of divestment activity.
AB - This paper focuses on the international retail divestment process. Using a qualitative methodological approach the paper presents findings that facilitate a stage-by-stage consideration of the process. Interviews with current and ex employees, all senior managers, provide insights into the most important considerations, decisions and outcomes at different stages in the divestment process. By using this approach it has been possible to build up a complete picture of the process and has avoided an emphasis being placed on only one stage of divestment activity.
U2 - 10.1080/09652540801981553
DO - 10.1080/09652540801981553
M3 - Article
VL - 16
SP - 111
EP - 128
JO - Journal of Strategic Marketing
T2 - Journal of Strategic Marketing
JF - Journal of Strategic Marketing
SN - 0965-254X
IS - 2
ER -