Understanding the Retail Divestment Process

Patricia Cairns, Anne-Marie Doherty, Nicholas Alexander, Barry Quinn

Research output: Contribution to journalArticle

28 Citations (Scopus)

Abstract

This paper focuses on the international retail divestment process. Using a qualitative methodological approach the paper presents findings that facilitate a stage-by-stage consideration of the process. Interviews with current and ex employees, all senior managers, provide insights into the most important considerations, decisions and outcomes at different stages in the divestment process. By using this approach it has been possible to build up a complete picture of the process and has avoided an emphasis being placed on only one stage of divestment activity.
Original languageEnglish
Pages (from-to)111-128
JournalJournal of Strategic Marketing
Volume16
Issue number2
DOIs
Publication statusPublished - May 2008

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