Activities per year
Abstract
Methods: Drawing on a constructivist approach to data collection, 6 face-to-face focus groups were staged with a total of 51 youth sport consumers from both sides of the border region on the island of Ireland.
Results: Four main themes were established. First, mediated sport consumption was predominantly via mobile social media. Second, we found that their exposure to gambling marketing was high and while frequently seen through social media channels it was also prevalent in peer-to-peer conversations and on the main street. Third, we found mixed responses on their perceptions about gambling and sport. While many felt that sport and gambling were a good fit, they were aware of the financial risks involved. Few children understood the wider social risks with gambling harm. Fourth, children were sceptical of claims made in gambling communications. These findings highlight concerns about how exposure to gambling marketing is impacting children’s views on sport and on gambling. These views need to be taken into consideration when broadcasters and sport organizations are entering into commercial associations.
Conclusions: Gambling marketing is noticed by children watching mass and social media, and in the towns in the border regions of the island of Ireland. Our study provides children’s viewpoints on this topic which complements the larger quantitative studies in Ireland and Northern Ireland that highlight the growing prevalence of children and gambling. This study not only extends the literature on the exposure, awareness and perceptions of children on the island of Ireland but provides crucial evidence to public health advocates in this region demonstrating the pervasiveness of gambling communications in and around children’s spaces.
Original language | English |
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Article number | 2478 |
Pages (from-to) | 1-13 |
Number of pages | 13 |
Journal | BMC Public Health |
Volume | 24 |
Issue number | 1 |
DOIs | |
Publication status | Published (in print/issue) - 11 Sept 2024 |
Bibliographical note
Publisher Copyright:© The Author(s) 2024.
Keywords
- gambling
- gambling marketing
- sports media
- social media
- children
- public health
- resistance
- Ireland
- Northern Ireland
- Gambling
- Social media
- Resistance
- Gambling marketing
- Sports media
- Children
- Public health
Fingerprint
Dive into the research topics of 'Understanding mediated sports consumption by Irish children: A qualitative study exploring their exposure and understanding of gambling marketing, risks and harms.'. Together they form a unique fingerprint.Activities
- 1 Invited talk
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YouGaMSI: Code Red: Young People and their Exposure to Gambling Marketing through Media and Sport on the island of Ireland.
Kerr, A. (Speaker), Kitchin, P. (Speaker), O'Brennan, J. (Speaker), Bidav, T. (Speaker) & McEvoy, E. (Speaker)
8 Oct 2024Activity: Talk or presentation › Invited talk
File
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Briefing Document Gambling Regulation in Northern Ireland
Kitchin, P. J., Kerr, A., O'Brennan, J., McEvoy, E., Bidav, T. & Sullivan, E., 1 Feb 2025, (Unpublished) 4 p.Research output: Other contribution
File -
An exploration of the awareness, exposure and perceptions of gambling marketing through sport on children and young people aged 14-17 throughout the island of Ireland.
McEvoy, E., Kitchin, P. J., Kerr, A., O'Brennan, J. & Bidav, T., 21 Jun 2024.Research output: Contribution to conference › Paper › peer-review
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CODE RED: Young People and their Exposure to Gambling Marketing through Media and Sport on the island of Ireland
Kerr, A., Kitchin, P. J., O'Brennan, J., Bidav, T. & McEvoy, E., 4 Oct 2024, 36 p.Research output: Book/Report › Commissioned report
Open AccessFile
Press/Media
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Northern Ireland parliamentary group calls for tougher gambling ad restrictions
Kerr, A., Kitchin, P., O'Brennan, J., Bidav, T. & McEvoy, E.
1/11/24
1 item of Media coverage
Press/Media: Research
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Gambling ads saturate broadcast sport
Kitchin, P., McEvoy, E., Kerr, A., O'Brennan, J. & Bidav, T.
25/10/24
1 Media contribution
Press/Media: Expert Comment
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Code-Red: Young People and their Exposure to Gambling Marketing through Media and Sport on the island of Ireland
Kerr, A., Kitchin, P., O'Brennan, J., Bidav, T. & McEvoy, E.
16/10/24
1 Media contribution
Press/Media: Expert Comment
Prizes
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Fair Play? Assessing the exposure of young people to gambling marketing through sport on the island of Ireland (YouGaMSI)
Kitchin, P. J. (Recipient), Kerr, A. (Recipient), O'Brennan, J. (Recipient) & Mc Evoy, E. (Recipient), 2022
Prize