TY - JOUR
T1 - Trust considerations on attitudes towards online purchasing: The moderating effectof privacy and security concerns
AU - McCole, Patrick
AU - Ramsey, Elaine
AU - Williams, John
PY - 2010/10
Y1 - 2010/10
N2 - The research examines the relationships between three common trust considerations (vendor, Internet and third parties) and attitudes towards online purchasing. The study incorporates privacy and security concerns as a moderating variable and finds that these relationships vary depending on the level of concerns aconsumer has when purchasing online. The study suggests that “fears” surrounding the Internet as a place to do business still hinder the use of it for e-commerce purposes, but that the presence of a reputable agent might in some manner mitigate this risk. In the context of business to consumer relationships trust in the vendor is important for the consumer to accept any risk associated with a transaction. Theoretical implications for online customer behavior theory are also discussed
AB - The research examines the relationships between three common trust considerations (vendor, Internet and third parties) and attitudes towards online purchasing. The study incorporates privacy and security concerns as a moderating variable and finds that these relationships vary depending on the level of concerns aconsumer has when purchasing online. The study suggests that “fears” surrounding the Internet as a place to do business still hinder the use of it for e-commerce purposes, but that the presence of a reputable agent might in some manner mitigate this risk. In the context of business to consumer relationships trust in the vendor is important for the consumer to accept any risk associated with a transaction. Theoretical implications for online customer behavior theory are also discussed
U2 - 10.1016/j.jbusres.2009.02.025
DO - 10.1016/j.jbusres.2009.02.025
M3 - Article
VL - 63
SP - 1018
EP - 1024
JO - Journal of Business Research
JF - Journal of Business Research
IS - 9-10
ER -