Abstract
Una McMahon-Beattieis a lecturer in marketing at the University of Ulster. Her research interests include revenue management, pricing and consumer trust. She has published widely in journals, books and conferences in these areas in the UK and internationally. She is Practice Papers Editor of the Journal of Revenue and Pricing ManagementCorrespondence: Una McMahon-Beattie, University of Ulster, Room 15E03, Shore Road, Jordanstown, Newtownabbey, County Antrim, BT37 0QB, UK, Tel: +44 (0)28 9036 6985; Fax: +44 (0)28 9036 0977; Email: [email protected]
| Original language | English |
|---|---|
| Type | Opinions Piece |
| Publisher | Palgrave Macmillan |
| Number of pages | 406 |
| Publication status | Published (in print/issue) - 2006 |