Trust and Revenue Management10.1057/palgrave.rpm.5170162

Research output: Other contribution

Abstract

Una McMahon-Beattieis a lecturer in marketing at the University of Ulster. Her research interests include revenue management, pricing and consumer trust. She has published widely in journals, books and conferences in these areas in the UK and internationally. She is Practice Papers Editor of the Journal of Revenue and Pricing ManagementCorrespondence: Una McMahon-Beattie, University of Ulster, Room 15E03, Shore Road, Jordanstown, Newtownabbey, County Antrim, BT37 0QB, UK, Tel: +44 (0)28 9036 6985; Fax: +44 (0)28 9036 0977; Email: USM.McMahon@ulster.ac.uk
Original languageEnglish
TypeOpinions Piece
PublisherPalgrave Macmillan
Number of pages406
Publication statusPublished - 2006

    Fingerprint

Cite this