Trust and Revenue Management10.1057/palgrave.rpm.5170162

Research output: Other contribution

Abstract

Una McMahon-Beattieis a lecturer in marketing at the University of Ulster. Her research interests include revenue management, pricing and consumer trust. She has published widely in journals, books and conferences in these areas in the UK and internationally. She is Practice Papers Editor of the Journal of Revenue and Pricing ManagementCorrespondence: Una McMahon-Beattie, University of Ulster, Room 15E03, Shore Road, Jordanstown, Newtownabbey, County Antrim, BT37 0QB, UK, Tel: +44 (0)28 9036 6985; Fax: +44 (0)28 9036 0977; Email: USM.McMahon@ulster.ac.uk
LanguageEnglish
TypeOpinions Piece
Number of pages406
Publication statusPublished - 2006

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pricing
revenue
fax
research interest
marketing
university teacher
editor
road
management

Cite this

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title = "Trust and Revenue Management10.1057/palgrave.rpm.5170162",
abstract = "Una McMahon-Beattieis a lecturer in marketing at the University of Ulster. Her research interests include revenue management, pricing and consumer trust. She has published widely in journals, books and conferences in these areas in the UK and internationally. She is Practice Papers Editor of the Journal of Revenue and Pricing ManagementCorrespondence: Una McMahon-Beattie, University of Ulster, Room 15E03, Shore Road, Jordanstown, Newtownabbey, County Antrim, BT37 0QB, UK, Tel: +44 (0)28 9036 6985; Fax: +44 (0)28 9036 0977; Email: USM.McMahon@ulster.ac.uk",
author = "Una McMahon-Beattie",
year = "2006",
language = "English",
type = "Other",

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Trust and Revenue Management10.1057/palgrave.rpm.5170162. / McMahon-Beattie, Una.

406 p. 2006, Opinions Piece.

Research output: Other contribution

TY - GEN

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AU - McMahon-Beattie, Una

PY - 2006

Y1 - 2006

N2 - Una McMahon-Beattieis a lecturer in marketing at the University of Ulster. Her research interests include revenue management, pricing and consumer trust. She has published widely in journals, books and conferences in these areas in the UK and internationally. She is Practice Papers Editor of the Journal of Revenue and Pricing ManagementCorrespondence: Una McMahon-Beattie, University of Ulster, Room 15E03, Shore Road, Jordanstown, Newtownabbey, County Antrim, BT37 0QB, UK, Tel: +44 (0)28 9036 6985; Fax: +44 (0)28 9036 0977; Email: USM.McMahon@ulster.ac.uk

AB - Una McMahon-Beattieis a lecturer in marketing at the University of Ulster. Her research interests include revenue management, pricing and consumer trust. She has published widely in journals, books and conferences in these areas in the UK and internationally. She is Practice Papers Editor of the Journal of Revenue and Pricing ManagementCorrespondence: Una McMahon-Beattie, University of Ulster, Room 15E03, Shore Road, Jordanstown, Newtownabbey, County Antrim, BT37 0QB, UK, Tel: +44 (0)28 9036 6985; Fax: +44 (0)28 9036 0977; Email: USM.McMahon@ulster.ac.uk

M3 - Other contribution

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