Truly Bad Advertising: The Badder, the Better

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	132-137
Number of pages	6
Journal	Journal of Current Issues & Research in Advertising
Volume	42
Issue number	2
DOIs	https://doi.org/10.1080/10641734.2020.1775730
Publication status	Published (in print/issue) - 3 Jun 2021

Keywords

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title = "Truly Bad Advertising: The Badder, the Better",

keywords = "Marketing",

author = "Stephen Brown",

year = "2021",

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pages = "132--137",

journal = "Journal of Current Issues & Research in Advertising",

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}

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T1 - Truly Bad Advertising: The Badder, the Better

AU - Brown, Stephen

PY - 2021/6/3

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DO - 10.1080/10641734.2020.1775730

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JO - Journal of Current Issues & Research in Advertising

JF - Journal of Current Issues & Research in Advertising

IS - 2

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