Truly Bad Advertising: The Badder, the Better

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)132-137
Number of pages6
JournalJournal of Current Issues & Research in Advertising
Volume42
Issue number2
DOIs
Publication statusE-pub ahead of print - 3 Jun 2021

Keywords

  • Marketing

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