Tread softly because you tread on consumer dreams: Marketing’s eCeltic potential

Geoff Simmons

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    LanguageEnglish
    Title of host publicationUnknown Host Publication
    Number of pages200
    Publication statusPublished - 6 Apr 2009
    Event"European Institute for Advanced Studies in Management Conference", hosted by Bocconi University - Milan, Italy
    Duration: 6 Apr 2009 → …

    Conference

    Conference"European Institute for Advanced Studies in Management Conference", hosted by Bocconi University
    Period6/04/09 → …

    Cite this

    @inproceedings{2996efd16f4f40f88e95aa53addef39b,
    title = "Tread softly because you tread on consumer dreams: Marketing’s eCeltic potential",
    author = "Geoff Simmons",
    year = "2009",
    month = "4",
    day = "6",
    language = "English",
    booktitle = "Unknown Host Publication",

    }

    Simmons, G 2009, Tread softly because you tread on consumer dreams: Marketing’s eCeltic potential. in Unknown Host Publication. "European Institute for Advanced Studies in Management Conference", hosted by Bocconi University, 6/04/09.

    Tread softly because you tread on consumer dreams: Marketing’s eCeltic potential. / Simmons, Geoff.

    Unknown Host Publication. 2009.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    TY - GEN

    T1 - Tread softly because you tread on consumer dreams: Marketing’s eCeltic potential

    AU - Simmons, Geoff

    PY - 2009/4/6

    Y1 - 2009/4/6

    M3 - Conference contribution

    BT - Unknown Host Publication

    ER -