Tread softly because you tread on consumer dreams: Marketing’s eCeltic potential: European Institute for Advanced Studies in Management Conference

Geoff Simmons

Tread softly because you tread on consumer dreams: Marketing’s eCeltic potential: European Institute for Advanced Studies in Management Conference

Research output: Contribution to conference › Paper › peer-review

Original language	English
Number of pages	200
Publication status	Published (in print/issue) - 6 Apr 2009
Event	"European Institute for Advanced Studies in Management Conference", hosted by Bocconi University - Milan, Italy Duration: 6 Apr 2009 → …

Conference

Conference	"European Institute for Advanced Studies in Management Conference", hosted by Bocconi University
Period	6/04/09 → …

Bibliographical note

European Institute for Advanced Studies in Management, Bocconi University ; Conference date: 07-04-2009 Through 10-04-2009

Cite this

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title = "Tread softly because you tread on consumer dreams: Marketing{\textquoteright}s eCeltic potential: European Institute for Advanced Studies in Management Conference",

author = "Geoff Simmons",

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T1 - Tread softly because you tread on consumer dreams: Marketing’s eCeltic potential

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N1 - European Institute for Advanced Studies in Management, Bocconi University ; Conference date: 07-04-2009 Through 10-04-2009

PY - 2009/4/6

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M3 - Paper

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