Tread softly because you tread on consumer dreams: Marketing’s eCeltic potential: European Institute for Advanced Studies in Management Conference

Research output: Contribution to conferencePaper

Original languageEnglish
Number of pages200
Publication statusPublished - 6 Apr 2009
Event"European Institute for Advanced Studies in Management Conference", hosted by Bocconi University - Milan, Italy
Duration: 6 Apr 2009 → …

Conference

Conference"European Institute for Advanced Studies in Management Conference", hosted by Bocconi University
Period6/04/09 → …

Cite this

Simmons, G. (2009). Tread softly because you tread on consumer dreams: Marketing’s eCeltic potential: European Institute for Advanced Studies in Management Conference. Paper presented at "European Institute for Advanced Studies in Management Conference", hosted by Bocconi University, .