Tread softly because you tread on consumer dreams: Marketing’s eCeltic potential

Geoff Simmons

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Original languageEnglish
    Title of host publicationUnknown Host Publication
    PublisherEuropean Institute for Advanced Studies in Management
    Number of pages200
    Publication statusPublished - 6 Apr 2009
    Event"European Institute for Advanced Studies in Management Conference", hosted by Bocconi University - Milan, Italy
    Duration: 6 Apr 2009 → …

    Conference

    Conference"European Institute for Advanced Studies in Management Conference", hosted by Bocconi University
    Period6/04/09 → …

    Cite this

    Simmons, G. (2009). Tread softly because you tread on consumer dreams: Marketing’s eCeltic potential. In Unknown Host Publication European Institute for Advanced Studies in Management.