Toward a Theory of Perceived Benefits, Affective Commitment, and Continuance Intention in Social Virtual Worlds: Cultural Values (Indulgence and Individualism) Matter

ZY Zhou, Yulin Fang, X Jin, D Vogel

Research output: Contribution to journalArticlepeer-review

75 Citations (Scopus)
Original languageEnglish
Pages (from-to)247-261
JournalEuropean Journal of Information Systems
Issue number3
Publication statusAccepted/In press - 18 Jul 2014

Cite this