Toward a Theory of Perceived Benefits, Affective Commitment, and Continuance Intention in Social Virtual Worlds: Cultural Values (Indulgence and Individualism) Matter

ZY Zhou, Yulin Fang, X Jin, D Vogel

Research output: Contribution to journalArticle

35 Citations (Scopus)
Original languageEnglish
Pages (from-to)247-261
JournalEuropean Journal of Information Systems
Volume24
Issue number3
DOIs
Publication statusAccepted/In press - 18 Jul 2014

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