To Trust or Not to Trust: Variable Pricing and the Consumer

Una McMahon-Beattie, A Palmer, I Yeoman

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationRevenue Management and Pricing: Case Studies and Applications
EditorsI Yeoman, Una McMahon-Beattie
Place of PublicationLondon
PublisherThompson Learning
Pages157-165
ISBN (Print)1-84480-062-8
Publication statusPublished - 2004

Cite this

McMahon-Beattie, U., Palmer, A., & Yeoman, I. (2004). To Trust or Not to Trust: Variable Pricing and the Consumer. In I. Yeoman, & U. McMahon-Beattie (Eds.), Revenue Management and Pricing: Case Studies and Applications (pp. 157-165). Thompson Learning.