To Trust or Not to Trust: Variable Pricing and the Consumer

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Revenue Management and Pricing: Case Studies and Applications
Editors	I Yeoman, Una McMahon-Beattie
Place of Publication	London
Publisher	Thompson Learning
Pages	157-165
ISBN (Print)	1-84480-062-8
Publication status	Published (in print/issue) - 2004

Cite this

@inbook{a2e49ea0df424e7a94a980e348ea95fb,

title = "To Trust or Not to Trust: Variable Pricing and the Consumer",

author = "Una McMahon-Beattie and A Palmer and I Yeoman",

year = "2004",

language = "English",

isbn = "1-84480-062-8",

pages = "157--165",

editor = "I Yeoman and Una McMahon-Beattie",

booktitle = "Revenue Management and Pricing: Case Studies and Applications",

publisher = "Thompson Learning",

}