To Trust or Not to Trust: Variable Pricing and the Consumer

Una McMahon-Beattie, A Palmer, I Yeoman

Research output: Chapter in Book/Report/Conference proceedingChapter

LanguageEnglish
Title of host publicationRevenue Management and Pricing: Case Studies and Applications
EditorsI Yeoman, Una McMahon-Beattie
Place of PublicationLondon
Pages157-165
Publication statusPublished - 2004

Cite this

McMahon-Beattie, U., Palmer, A., & Yeoman, I. (2004). To Trust or Not to Trust: Variable Pricing and the Consumer. In I. Yeoman, & U. McMahon-Beattie (Eds.), Revenue Management and Pricing: Case Studies and Applications (pp. 157-165). London.
McMahon-Beattie, Una ; Palmer, A ; Yeoman, I. / To Trust or Not to Trust: Variable Pricing and the Consumer. Revenue Management and Pricing: Case Studies and Applications. editor / I Yeoman ; Una McMahon-Beattie. London, 2004. pp. 157-165
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McMahon-Beattie, U, Palmer, A & Yeoman, I 2004, To Trust or Not to Trust: Variable Pricing and the Consumer. in I Yeoman & U McMahon-Beattie (eds), Revenue Management and Pricing: Case Studies and Applications. London, pp. 157-165.

To Trust or Not to Trust: Variable Pricing and the Consumer. / McMahon-Beattie, Una; Palmer, A; Yeoman, I.

Revenue Management and Pricing: Case Studies and Applications. ed. / I Yeoman; Una McMahon-Beattie. London, 2004. p. 157-165.

Research output: Chapter in Book/Report/Conference proceedingChapter

TY - CHAP

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AU - McMahon-Beattie, Una

AU - Palmer, A

AU - Yeoman, I

PY - 2004

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M3 - Chapter

SN - 1-84480-062-8

SP - 157

EP - 165

BT - Revenue Management and Pricing: Case Studies and Applications

A2 - Yeoman, I

A2 - McMahon-Beattie, Una

CY - London

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McMahon-Beattie U, Palmer A, Yeoman I. To Trust or Not to Trust: Variable Pricing and the Consumer. In Yeoman I, McMahon-Beattie U, editors, Revenue Management and Pricing: Case Studies and Applications. London. 2004. p. 157-165