To assess the nutritional composition of fresh wheatgrass juice and investigate New Product Development (NPD) opportunities that will incorporate the juice into mainstream products and develop a new route to market for the company

Research output: Book/ReportCommissioned reportpeer-review

Original languageEnglish
PublisherUnknown Publisher
Number of pages10
Publication statusPublished (in print/issue) - 1 Mar 2016


  • New product development
  • product innovation
  • wheatgrass

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