Titanic: Consuming the Myths and Meanings of an Ambiguous Brand

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Journal of Consumer Research
Volume	40
Issue number	4
DOIs	https://doi.org/10.1086/671474
Publication status	Published (in print/issue) - Dec 2013

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@article{21e63c06634a406a9516791c13c28c6d,

title = "Titanic: Consuming the Myths and Meanings of an Ambiguous Brand",

author = "Stephen Brown",

year = "2013",

month = dec,

doi = "10.1086/671474",

language = "English",

volume = "40",

journal = "Journal of Consumer Research",

issn = "1537-5277",

publisher = "Oxford University Press",

number = "4",

}