Titanic: Consuming the Myths and Meanings of an Ambiguous Brand

Research output: Contribution to journalArticle

42 Citations (Scopus)
LanguageEnglish
JournalJournal of Consumer Research
Volume40
Issue number4
DOIs
Publication statusPublished - Dec 2013

Cite this

@article{21e63c06634a406a9516791c13c28c6d,
title = "Titanic: Consuming the Myths and Meanings of an Ambiguous Brand",
author = "Stephen Brown",
year = "2013",
month = "12",
doi = "10.1086/671474",
language = "English",
volume = "40",
journal = "Journal of Consumer Research",
issn = "0093-5301",
number = "4",

}

Titanic: Consuming the Myths and Meanings of an Ambiguous Brand. / Brown, Stephen.

In: Journal of Consumer Research, Vol. 40, No. 4, 12.2013.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Titanic: Consuming the Myths and Meanings of an Ambiguous Brand

AU - Brown, Stephen

PY - 2013/12

Y1 - 2013/12

U2 - 10.1086/671474

DO - 10.1086/671474

M3 - Article

VL - 40

JO - Journal of Consumer Research

T2 - Journal of Consumer Research

JF - Journal of Consumer Research

SN - 0093-5301

IS - 4

ER -