Thinking Through Theory: Materialising the Oppositional Imagination

Pauline Maclaran, Lorna M. R. Stevens

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Original languageEnglish
    Title of host publicationCritical Marketing: Issues in Contemporary Marketing
    Place of PublicationLondon
    PublisherJohn Wiley & Sons, Inc.
    Pages345-362
    ISBN (Print)0470511982
    Publication statusPublished - 20 Mar 2008

    Cite this

    Maclaran, P., & Stevens, L. M. R. (2008). Thinking Through Theory: Materialising the Oppositional Imagination. In Critical Marketing: Issues in Contemporary Marketing (pp. 345-362). John Wiley & Sons, Inc..