Bibliographical noteReference text: 1. Aggarwal, P. and McGill, A. L. 2007. Is that car smiling at me? Schema congruity as a basis for evaluating anthropomorphized products. Journal of Consumer Research, 34: 468–479. [CrossRef], [Web of Science ®]
2. Avis, M., Aitken, R. and Ferguson, S. 2012. Brand relationship and personality theory: Metaphor or consumer perceptual reality?. Marketing Theory, 12(3): 311–331. doi:10.1177/1470593112451396 [CrossRef]
3. Baker, S. 2001. Picturing the beast: Animals, identity, and representation, Urbana: University of Illinois Press.
4. Bleakley, A. 2000. The animalizing imagination: Totemism, textuality and ecocriticism, Basingstoke: Macmillan.
5. Conniff, R. 2008. The ape in the corner office, London: Marshall Cavendish.
6. Cory, C. 2012. You animal, you!, London: Black Dog.
7. Daston, L. and Mitman, G. 2005. Thinking with animals: New perspectives on anthropomorphism, New York, NY: Columbia University Press.
8. Delbaere, M., McQuarrie, E. and Phillips, B. J. 2011. Personification in advertising: Using a visual metaphor to trigger anthropomorphism. Journal of Advertising, 40(1): 121–130. doi:0.2753/JOA0091-3367400108 [Taylor & Francis Online]
9. Diski, J. 2010. What I don't know about animals, London: Virago.
10. Fournier, S. 1998. Consumers and their brands: Developing relationship theory in consumer research. Journal of Consumer Research, 24(4): 343–373. [CrossRef], [Web of Science ®]
11. Freling, T. H. and Forbes, L. P. 2005. An examination of brand personality through methodological triangulation. Journal of Brand Management, 13(2): 148–162. [CrossRef]
12. Gibson, G. 2009. The bedside book of beasts: A wildlife miscellany, London: Bloomsbury.
13. Guthrie, S. 1993. Faces in the clouds: A new theory of religion, Oxford: Oxford University Press.
14. Jones, R. A. 2005. The secret of the totem, New York, NY: Columbia University Press.
15. Landwehr, J. R., McGill, A. L. and Hermann, A. 2011. It's got the look: The effect of friendly and aggressive ‘facial’ expressions on product liking and sales. Journal of Marketing, 75(3): 132–146. doi:10.1509/jmkg.75.3.132 [CrossRef]
16. Levy, S. J. 1985. Dreams, fairy tales, animals, and cars. Psychology and Marketing, 2(1): 67–81. doi:10.1002/mar.4220020203 [CrossRef]
17. Pashuputi, K. 2009. Beavers, bubbles, bees and moths: an examination of animated spokescharacters in DTC prescription drug advertisements and website. Journal of Advertising Research, 49(3): 373–393. doi:10.2501/S00216499090904 73 [CrossRef]
18. Rose, F. 2011. The art of immersion: How the digital revolution is remaking Hollywood, Madison Avenue, and the way we tell stories, New York, NY: Norton.
19. Shalit, R. (2000, March 23). The inner Doughboy. Salon. Retrieved from http://www.salon.com (http://www.salon.com)
20. Tucker, K. A. and Allman, V. 2004. Animals Inc.: A business parable for the 21st century, London: Random House.