The UK Low-cost Economy

Research output: Contribution to journalArticle

Abstract

Today, we live in a consumer world fuelled by affluence. One of the drivers of that affluence is falling prices. This paper sets out to explain how market forces are shaping the low-cost world and how this has changed consumer’s attitudes to prices.
Original languageEnglish
Pages (from-to)2-8
JournalJournal of Revenue and Pricing Management
Volume6
Issue number1
DOIs
Publication statusPublished - 2007

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