Abstract
Today, we live in a consumer world fuelled by affluence. One of the drivers of that affluence is falling prices. This paper sets out to explain how market forces are shaping the low-cost world and how this has changed consumer’s attitudes to prices.
| Original language | English |
|---|---|
| Pages (from-to) | 2-8 |
| Journal | Journal of Revenue and Pricing Management |
| Volume | 6 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published (in print/issue) - 2007 |