The turning points of reveneu management:: A brief history of future evoluation

Research output: Contribution to journalArticle

5 Citations (Scopus)

Abstract

PurposeThe primary aim of Revenue Management is selling the right product to the right customer at the right time for the right price. Ever since the deregulation of US airline industry, and the emergence of the internet as a distribution channel, Revenue Management has come of age. The authors of this paper, taking an historical perspective mapping out ten turning points in the evolution of Revenue Management.Design/methodology/approachThe paper is a chronological account based upon published research and literature fundamentally drawn from the Journal of Revenue and Pricing ManagementFindingsThe significance and success to Revenue Management is attributed to the following turning points: Littlewoods rule, Expected Marginal Seat Revenue (EMSR), deregulation of the US air industry, single leg to origin and destination (O&D) Revenue Management, the use of family fares, technological advancement, low cost carriers, dynamic pricing, consumer and price transparency, and pricing capabilities in organisations.Originality/valueThe originality of the paper lies in identifying the core trends or turning points that have shaped the development of Revenue Management thus assisting futurists or forecasters under the past in order to shape the future.
LanguageEnglish
Pages1-10
JournalJournal of Tourism Futures
Volume3
DOIs
Publication statusAccepted/In press - 12 Dec 2016

Fingerprint

Turning point
Revenue management
Pricing
Deregulation
Revenue
Dynamic pricing
Design methodology
Low-cost carriers
Distribution channels
Destination
Price transparency
Air
Airline industry
Historical perspective
Industry
Seat
World Wide Web

Keywords

  • Revenue Management
  • History
  • Futures
  • Technological Advancement

Cite this

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title = "The turning points of reveneu management:: A brief history of future evoluation",
abstract = "PurposeThe primary aim of Revenue Management is selling the right product to the right customer at the right time for the right price. Ever since the deregulation of US airline industry, and the emergence of the internet as a distribution channel, Revenue Management has come of age. The authors of this paper, taking an historical perspective mapping out ten turning points in the evolution of Revenue Management.Design/methodology/approachThe paper is a chronological account based upon published research and literature fundamentally drawn from the Journal of Revenue and Pricing ManagementFindingsThe significance and success to Revenue Management is attributed to the following turning points: Littlewoods rule, Expected Marginal Seat Revenue (EMSR), deregulation of the US air industry, single leg to origin and destination (O&D) Revenue Management, the use of family fares, technological advancement, low cost carriers, dynamic pricing, consumer and price transparency, and pricing capabilities in organisations.Originality/valueThe originality of the paper lies in identifying the core trends or turning points that have shaped the development of Revenue Management thus assisting futurists or forecasters under the past in order to shape the future.",
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author = "Ian Yeoman and Una McMahon-Beattie",
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The turning points of reveneu management:: A brief history of future evoluation. / Yeoman, Ian; McMahon-Beattie, Una.

In: Journal of Tourism Futures, Vol. 3, 12.12.2016, p. 1-10.

Research output: Contribution to journalArticle

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N2 - PurposeThe primary aim of Revenue Management is selling the right product to the right customer at the right time for the right price. Ever since the deregulation of US airline industry, and the emergence of the internet as a distribution channel, Revenue Management has come of age. The authors of this paper, taking an historical perspective mapping out ten turning points in the evolution of Revenue Management.Design/methodology/approachThe paper is a chronological account based upon published research and literature fundamentally drawn from the Journal of Revenue and Pricing ManagementFindingsThe significance and success to Revenue Management is attributed to the following turning points: Littlewoods rule, Expected Marginal Seat Revenue (EMSR), deregulation of the US air industry, single leg to origin and destination (O&D) Revenue Management, the use of family fares, technological advancement, low cost carriers, dynamic pricing, consumer and price transparency, and pricing capabilities in organisations.Originality/valueThe originality of the paper lies in identifying the core trends or turning points that have shaped the development of Revenue Management thus assisting futurists or forecasters under the past in order to shape the future.

AB - PurposeThe primary aim of Revenue Management is selling the right product to the right customer at the right time for the right price. Ever since the deregulation of US airline industry, and the emergence of the internet as a distribution channel, Revenue Management has come of age. The authors of this paper, taking an historical perspective mapping out ten turning points in the evolution of Revenue Management.Design/methodology/approachThe paper is a chronological account based upon published research and literature fundamentally drawn from the Journal of Revenue and Pricing ManagementFindingsThe significance and success to Revenue Management is attributed to the following turning points: Littlewoods rule, Expected Marginal Seat Revenue (EMSR), deregulation of the US air industry, single leg to origin and destination (O&D) Revenue Management, the use of family fares, technological advancement, low cost carriers, dynamic pricing, consumer and price transparency, and pricing capabilities in organisations.Originality/valueThe originality of the paper lies in identifying the core trends or turning points that have shaped the development of Revenue Management thus assisting futurists or forecasters under the past in order to shape the future.

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