The Transformative Potential of Feminist Critique in Consumer Research

Miriam Catterall, Pauline Maclaran, Lorna Stevens

    Research output: Chapter in Book/Report/Conference proceedingChapter

    4 Citations (Scopus)

    Abstract

    Given the importance of gender in consumer research, one might expect feminist perspectives to be at the forefront of critical engagement with consumer behaviour theory. However, in recent years, critical, feminist voices have been barely audible. This paper explores the value of, and insights offered by, feminist theories and feminist activism, and how feminist theory and practice has altered our understanding of gendered consumption. It then argues that postmodern and postfeminist perspectives have diluted feminism's transformative potential, leading to a critical impasse in marketing and consumer research. In conclusion we suggest that feminist perspectives, notably materialist feminism, may open up fresh new possibilities for critique, and interesting and worthwhile areas for transformative research in consumer behaviour.
    LanguageEnglish
    Title of host publicationAdvances in Consumer Research
    Place of PublicationUS
    Pages222-226
    Volume33
    Publication statusPublished - 1 Apr 2006

    Fingerprint

    consumer research
    consumption behavior
    feminism
    behavior theory
    marketing
    gender
    Values

    Cite this

    Catterall, M., Maclaran, P., & Stevens, L. (2006). The Transformative Potential of Feminist Critique in Consumer Research. In Advances in Consumer Research (Vol. 33, pp. 222-226). US.
    Catterall, Miriam ; Maclaran, Pauline ; Stevens, Lorna. / The Transformative Potential of Feminist Critique in Consumer Research. Advances in Consumer Research. Vol. 33 US, 2006. pp. 222-226
    @inbook{75eaccf4047a4d80be7008590cddcbbe,
    title = "The Transformative Potential of Feminist Critique in Consumer Research",
    abstract = "Given the importance of gender in consumer research, one might expect feminist perspectives to be at the forefront of critical engagement with consumer behaviour theory. However, in recent years, critical, feminist voices have been barely audible. This paper explores the value of, and insights offered by, feminist theories and feminist activism, and how feminist theory and practice has altered our understanding of gendered consumption. It then argues that postmodern and postfeminist perspectives have diluted feminism's transformative potential, leading to a critical impasse in marketing and consumer research. In conclusion we suggest that feminist perspectives, notably materialist feminism, may open up fresh new possibilities for critique, and interesting and worthwhile areas for transformative research in consumer behaviour.",
    author = "Miriam Catterall and Pauline Maclaran and Lorna Stevens",
    year = "2006",
    month = "4",
    day = "1",
    language = "English",
    isbn = "to follow ...",
    volume = "33",
    pages = "222--226",
    booktitle = "Advances in Consumer Research",

    }

    Catterall, M, Maclaran, P & Stevens, L 2006, The Transformative Potential of Feminist Critique in Consumer Research. in Advances in Consumer Research. vol. 33, US, pp. 222-226.

    The Transformative Potential of Feminist Critique in Consumer Research. / Catterall, Miriam; Maclaran, Pauline; Stevens, Lorna.

    Advances in Consumer Research. Vol. 33 US, 2006. p. 222-226.

    Research output: Chapter in Book/Report/Conference proceedingChapter

    TY - CHAP

    T1 - The Transformative Potential of Feminist Critique in Consumer Research

    AU - Catterall, Miriam

    AU - Maclaran, Pauline

    AU - Stevens, Lorna

    PY - 2006/4/1

    Y1 - 2006/4/1

    N2 - Given the importance of gender in consumer research, one might expect feminist perspectives to be at the forefront of critical engagement with consumer behaviour theory. However, in recent years, critical, feminist voices have been barely audible. This paper explores the value of, and insights offered by, feminist theories and feminist activism, and how feminist theory and practice has altered our understanding of gendered consumption. It then argues that postmodern and postfeminist perspectives have diluted feminism's transformative potential, leading to a critical impasse in marketing and consumer research. In conclusion we suggest that feminist perspectives, notably materialist feminism, may open up fresh new possibilities for critique, and interesting and worthwhile areas for transformative research in consumer behaviour.

    AB - Given the importance of gender in consumer research, one might expect feminist perspectives to be at the forefront of critical engagement with consumer behaviour theory. However, in recent years, critical, feminist voices have been barely audible. This paper explores the value of, and insights offered by, feminist theories and feminist activism, and how feminist theory and practice has altered our understanding of gendered consumption. It then argues that postmodern and postfeminist perspectives have diluted feminism's transformative potential, leading to a critical impasse in marketing and consumer research. In conclusion we suggest that feminist perspectives, notably materialist feminism, may open up fresh new possibilities for critique, and interesting and worthwhile areas for transformative research in consumer behaviour.

    M3 - Chapter

    SN - to follow ...

    VL - 33

    SP - 222

    EP - 226

    BT - Advances in Consumer Research

    CY - US

    ER -

    Catterall M, Maclaran P, Stevens L. The Transformative Potential of Feminist Critique in Consumer Research. In Advances in Consumer Research. Vol. 33. US. 2006. p. 222-226