The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making

Una McMahon-Beattie

The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making

Una McMahon-Beattie

Research output: Other contribution › peer-review

Abstract

The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making by Thomas T. Nagel and Reed K. Holden. Reviewed by Una McMahon-Beattie

Original language	English
Type	Book Review DOI: 10.1057/palgrave.rpm.5170032
Publisher	Palgrave Macmillan
Number of pages	286
Publication status	Published (in print/issue) - 2002

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title = "The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making",

abstract = "The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making by Thomas T. Nagel and Reed K. Holden. Reviewed by Una McMahon-Beattie",

author = "Una McMahon-Beattie",

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M3 - Other contribution

PB - Palgrave Macmillan

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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making

Abstract

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