The ‘Soft-Push’: Mining Internet Data for Marketing Intelligence

Computer Science

• Data Mining 100%
• Shopping Online 100%
• Data Mining Technique 50%
• web-mining 50%
• Ethical Question 50%
• Commercial Transaction 50%
• Customer Profile 50%
• Electronic Commerce 50%

Social Sciences

• Marketing Intelligence 100%
• Data Mining 100%
• Authors 25%
• Marketing Strategy 25%
• Promotional Strategy 25%
• Internet Marketing 25%
• Shopping Mall 25%
• Sales Promotion 25%
• Purchasing 25%
• Electronic Commerce 25%

Economics, Econometrics and Finance

• Marketing Management 100%
• Marketing 100%
• Industry 50%
• Internet Marketing 50%
• Sales Promotion 50%
• Purchasing 50%