The Social Sciences

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Research methods commonly used in social sciences are appropriate for studies of how people deal with ‘risk’ and for studies of risk communication. These approaches can be applied to understanding and appraising risk communications about medicines. This chapter reviews appropriateness and potential of social science research methods for this purpose, focusing on:
• qualitative studies (e.g. of experiences of a risk communication, or to create a theoretical conceptualisation or model of a risk communication);
• surveys for studying prevalence (e.g. of health behaviours or attitudes) and correlations (e.g. between communication types and health behaviours);
• (quasi-)experimental studies and intervention trials (for measuring effects of planned risk communication interventions); and
• mixed-method studies (combining features of the above designs).
The chapter explains the main features of these methods; discusses their strengths and limitations; considers examples; and makes suggestions for applying the methods effectively to improve the evidence base on risk communication about medicines. The chapter emphasises the distinctly different types of research question that are appropriate for each of these research designs.
LanguageEnglish
Title of host publicationCommunicating about Risks and Safe Use of Medicines: Real Life and Applied Research
EditorsPriya Bahri
Place of PublicationGermany
PublisherSpringer Berlin
Chapter8
Publication statusAccepted/In press - 15 Dec 2019

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risk communication
Social Sciences
social science
Communication
health behavior
Health Behavior
research method
medicine
Regional Health Planning
Research
research planning
Social sciences
Risk communication
Research Design
communication
evidence
experience

Keywords

  • risk communication
  • research methods
  • social science

Cite this

Taylor, B., & Moorhead, A. (Accepted/In press). The Social Sciences. In P. Bahri (Ed.), Communicating about Risks and Safe Use of Medicines: Real Life and Applied Research Germany: Springer Berlin.
Taylor, Brian ; Moorhead, Anne. / The Social Sciences. Communicating about Risks and Safe Use of Medicines: Real Life and Applied Research. editor / Priya Bahri. Germany : Springer Berlin, 2019.
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Taylor, B & Moorhead, A 2019, The Social Sciences. in P Bahri (ed.), Communicating about Risks and Safe Use of Medicines: Real Life and Applied Research. Springer Berlin, Germany.

The Social Sciences. / Taylor, Brian; Moorhead, Anne.

Communicating about Risks and Safe Use of Medicines: Real Life and Applied Research. ed. / Priya Bahri. Germany : Springer Berlin, 2019.

Research output: Chapter in Book/Report/Conference proceedingChapter

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AB - Research methods commonly used in social sciences are appropriate for studies of how people deal with ‘risk’ and for studies of risk communication. These approaches can be applied to understanding and appraising risk communications about medicines. This chapter reviews appropriateness and potential of social science research methods for this purpose, focusing on:• qualitative studies (e.g. of experiences of a risk communication, or to create a theoretical conceptualisation or model of a risk communication);• surveys for studying prevalence (e.g. of health behaviours or attitudes) and correlations (e.g. between communication types and health behaviours);• (quasi-)experimental studies and intervention trials (for measuring effects of planned risk communication interventions); and• mixed-method studies (combining features of the above designs).The chapter explains the main features of these methods; discusses their strengths and limitations; considers examples; and makes suggestions for applying the methods effectively to improve the evidence base on risk communication about medicines. The chapter emphasises the distinctly different types of research question that are appropriate for each of these research designs.

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Taylor B, Moorhead A. The Social Sciences. In Bahri P, editor, Communicating about Risks and Safe Use of Medicines: Real Life and Applied Research. Germany: Springer Berlin. 2019