The role of action research in the study of retailer loyalty card data and small business marketing: Irish Academy of Management Conference: Best Paper Award - Research Methodology Track

Christina Donnelly; Geoff Simmons; Gillian Armstrong; Andrew Fearne

The role of action research in the study of retailer loyalty card data and small business marketing: Irish Academy of Management Conference: Best Paper Award - Research Methodology Track

Christina Donnelly
, Geoff Simmons
, Gillian Armstrong
, Andrew Fearne

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published (in print/issue) - 2012

Bibliographical note

Irish Academy of Management, National University of Ireland Maynooth ; Conference date: 05-09-2012 Through 07-09-2012

Cite this

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title = "The role of action research in the study of retailer loyalty card data and small business marketing: Irish Academy of Management Conference: Best Paper Award - Research Methodology Track",

author = "Christina Donnelly and Geoff Simmons and Gillian Armstrong and Andrew Fearne",

note = "Irish Academy of Management, National University of Ireland Maynooth ; Conference date: 05-09-2012 Through 07-09-2012",

year = "2012",

language = "English",

}

TY - CONF

T1 - The role of action research in the study of retailer loyalty card data and small business marketing: Irish Academy of Management Conference: Best Paper Award - Research Methodology Track

AU - Donnelly, Christina

AU - Simmons, Geoff

AU - Armstrong, Gillian

AU - Fearne, Andrew

N1 - Irish Academy of Management, National University of Ireland Maynooth ; Conference date: 05-09-2012 Through 07-09-2012

PY - 2012

Y1 - 2012

M3 - Paper

ER -