Abstract
Language | English |
---|---|
Type | Book Review doi:10.1057/rpm.2008.23 |
Number of pages | 402 |
Publication status | Published - 2008 |
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The Price is Wrong. / McMahon-Beattie, Una.
402 p. 2008, Book Review doi:10.1057/rpm.2008.23.Research output: Other contribution
TY - GEN
T1 - The Price is Wrong
AU - McMahon-Beattie, Una
PY - 2008
Y1 - 2008
N2 - This book provides an interesting perspective on consumers' reaction to price fairness. The success or failure of a pricing strategy, Maxwell argues, often hinges on the fairness issue and as such pricing managers would benefit from paying attention to the emotional aspect of consumers' responses to price.
AB - This book provides an interesting perspective on consumers' reaction to price fairness. The success or failure of a pricing strategy, Maxwell argues, often hinges on the fairness issue and as such pricing managers would benefit from paying attention to the emotional aspect of consumers' responses to price.
M3 - Other contribution
ER -