The Potential for Revenue Management in Festivals and Events

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationFestival and Event Management: An International Arts and Cultural Perspective
EditorsI Yeoman, M Robertson, J Ali-Knight, S Drummond, U McMahon-Beattie
Place of PublicationLondon
PublisherElsevier
Pages202-216
ISBN (Print)0 7506 5872
Publication statusPublished - 2004

Cite this

McMahon-Beattie, U., & Yeoman, I. (2004). The Potential for Revenue Management in Festivals and Events. In I. Yeoman, M. Robertson, J. Ali-Knight, S. Drummond, & U. McMahon-Beattie (Eds.), Festival and Event Management: An International Arts and Cultural Perspective (pp. 202-216). Elsevier.