Original language | English |
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Title of host publication | Festival and Event Management: An International Arts and Cultural Perspective |
Editors | I Yeoman, M Robertson, J Ali-Knight, S Drummond, U McMahon-Beattie |
Place of Publication | London |
Publisher | Elsevier |
Pages | 202-216 |
ISBN (Print) | 0 7506 5872 |
Publication status | Published (in print/issue) - 2004 |
The Potential for Revenue Management in Festivals and Events
U McMahon-Beattie, I Yeoman
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review