The Potential for Revenue Management in Festivals and Events

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationFestival and Event Management: An International Arts and Cultural Perspective
EditorsI Yeoman, M Robertson, J Ali-Knight, S Drummond, U McMahon-Beattie
Place of PublicationLondon
PublisherElsevier
Pages202-216
ISBN (Print)0 7506 5872
Publication statusPublished - 2004

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