The Potential for Revenue Management in Festivals and Events

Research output: Chapter in Book/Report/Conference proceedingChapter

LanguageEnglish
Title of host publicationFestival and Event Management: An International Arts and Cultural Perspective
EditorsI Yeoman, M Robertson, J Ali-Knight, S Drummond, U McMahon-Beattie
Place of PublicationLondon
PublisherElsevier
Pages202-216
ISBN (Print)0 7506 5872
Publication statusPublished - 2004

Cite this

McMahon-Beattie, U., & Yeoman, I. (2004). The Potential for Revenue Management in Festivals and Events. In I. Yeoman, M. Robertson, J. Ali-Knight, S. Drummond, & U. McMahon-Beattie (Eds.), Festival and Event Management: An International Arts and Cultural Perspective (pp. 202-216). London: Elsevier.
McMahon-Beattie, U ; Yeoman, I. / The Potential for Revenue Management in Festivals and Events. Festival and Event Management: An International Arts and Cultural Perspective. editor / I Yeoman ; M Robertson ; J Ali-Knight ; S Drummond ; U McMahon-Beattie. London : Elsevier, 2004. pp. 202-216
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McMahon-Beattie, U & Yeoman, I 2004, The Potential for Revenue Management in Festivals and Events. in I Yeoman, M Robertson, J Ali-Knight, S Drummond & U McMahon-Beattie (eds), Festival and Event Management: An International Arts and Cultural Perspective. Elsevier, London, pp. 202-216.

The Potential for Revenue Management in Festivals and Events. / McMahon-Beattie, U; Yeoman, I.

Festival and Event Management: An International Arts and Cultural Perspective. ed. / I Yeoman; M Robertson; J Ali-Knight; S Drummond; U McMahon-Beattie. London : Elsevier, 2004. p. 202-216.

Research output: Chapter in Book/Report/Conference proceedingChapter

TY - CHAP

T1 - The Potential for Revenue Management in Festivals and Events

AU - McMahon-Beattie, U

AU - Yeoman, I

PY - 2004

Y1 - 2004

M3 - Chapter

SN - 0 7506 5872

SP - 202

EP - 216

BT - Festival and Event Management: An International Arts and Cultural Perspective

A2 - Yeoman, I

A2 - Robertson, M

A2 - Ali-Knight, J

A2 - Drummond, S

A2 - McMahon-Beattie, U

PB - Elsevier

CY - London

ER -

McMahon-Beattie U, Yeoman I. The Potential for Revenue Management in Festivals and Events. In Yeoman I, Robertson M, Ali-Knight J, Drummond S, McMahon-Beattie U, editors, Festival and Event Management: An International Arts and Cultural Perspective. London: Elsevier. 2004. p. 202-216