The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC): International consensus statement and user guide

Chloë Williamson; Graham Baker; Jennifer R. Tomasone; Adrian Bauman; Nanette Mutrie; Ailsa Niven; Justin Richards; Adewale Oyeyemi; Beelin Baxter; Benjamin Rigby; Benny Cullen; Brendan Paddy; Brett Smith; Charlie Foster; Clare Drummy; Corneel Vandelanotte; Emily Oliver; Fatwa Sari Tetra Dewi; Fran McEwen; Frances Bain; Guy Faulkner; Hamish McEwen; Hayley Mills; Jack Brazier; James Nobles; Jennifer Hall; Kaleigh Maclaren; Karen Milton; Kate Olscamp; Lisseth Villalobos Campos; Louise Bursle; Marie Murphy; Nick Cavill; Nora J. Johnston; Paul McCrorie; Rakhmat Ari Wibowo; Rebecca Bassett-Gunter; Rebecca Jones; Sarah Ruane; Trevor Shilton; Paul Kelly

doi:10.1186/s12966-021-01230-8

The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC): International consensus statement and user guide

Chloë Williamson, Graham Baker, Jennifer R. Tomasone, Adrian Bauman, Nanette Mutrie, Ailsa Niven, Justin Richards, Adewale Oyeyemi, Beelin Baxter, Benjamin Rigby, Benny Cullen, Brendan Paddy, Brett Smith, Charlie Foster, Clare Drummy, Corneel Vandelanotte, Emily Oliver, Fatwa Sari Tetra Dewi, Fran McEwen, Frances BainGuy Faulkner, Hamish McEwen, Hayley Mills, Jack Brazier, James Nobles, Jennifer Hall, Kaleigh Maclaren, Karen Milton, Kate Olscamp, Lisseth Villalobos Campos, Louise Bursle, Marie Murphy, Nick Cavill, Nora J. Johnston, Paul McCrorie, Rakhmat Ari Wibowo, Rebecca Bassett-Gunter, Rebecca Jones, Sarah Ruane, Trevor Shilton, Paul Kelly

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Abstract

Effective physical activity messaging plays an important role in the pathway towards changing physical activity behaviour at a population level. The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC) are outputs from a recent modified Delphi study. This sought consensus from an international expert panel on how to aid the creation and evaluation of physical activity messages. In this paper, we (1) present an overview of the various concepts within the PAMF and PAMC, (2) discuss in detail how the PAMF and PAMC can be used to create physical activity messages, plan evaluation of messages, and aid understanding and categorisation of existing messages, and (3) highlight areas for future development and research. If adopted, we propose that the PAMF and PAMC could improve physical activity messaging practice by encouraging evidence-based and target population-focused messages with clearly stated aims and consideration of potential working pathways. They could also enhance the physical activity messaging research base by harmonising key messaging terminologies, improving quality of reporting, and aiding collation and synthesis of the evidence.

Original language	English
Article number	164
Pages (from-to)	1-12
Number of pages	12
Journal	International Journal of Behavioral Nutrition and Physical Activity
Volume	18
Issue number	1
Early online date	19 Dec 2021
DOIs	https://doi.org/10.1186/s12966-021-01230-8
Publication status	Published online - 19 Dec 2021

Bibliographical note

Funding Information:
We would like to thank all the participants for offering their time and expertise to be involved in the modified Delphi study that led to the development of PAMF and PAMC, including: Tanya Berry, Flora Jackson, James Steele, Michelle Roberts, David Conroy, David Callaghan and Helen Todd. We would also like to thank the Psychology of Physical Activity students from the University of Edinburgh who developed the excellent example message in Table 2 : ?a little movement for a little mood improvement?. Finally, we would like to thank Dr. Coral Hanson for her guidance on the Delphi method that facilitated the development of the PAMF and PAMC.

Funding Information:
The research that resulted in the PAMF and PAMC was conducted as part of CW’s PhD which is funded by a Principal’s Career Development Scholarship, University of Edinburgh, Scotland, UK. The University Scholarship is unrestricted and played no role in conception, design, and reporting of this study. Paul McCrorie is supported by the Medical Research Council [MC_UU_0022/4] and the Chief Scientist Office [SPHSU19].

Publisher Copyright:
© 2021, The Author(s).

Keywords

Short Paper
Exercise
Campaigns
Communication
Guidance
Principles

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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Williamson, C., Baker, G., Tomasone, J. R., Bauman, A., Mutrie, N., Niven, A., Richards, J., Oyeyemi, A., Baxter, B., Rigby, B., Cullen, B., Paddy, B., Smith, B., Foster, C., Drummy, C., Vandelanotte, C., Oliver, E., Dewi, F. S. T., McEwen, F., ... Kelly, P. (2021). The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC): International consensus statement and user guide. International Journal of Behavioral Nutrition and Physical Activity, 18(1), 1-12. Article 164. Advance online publication. https://doi.org/10.1186/s12966-021-01230-8

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abstract = "Effective physical activity messaging plays an important role in the pathway towards changing physical activity behaviour at a population level. The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC) are outputs from a recent modified Delphi study. This sought consensus from an international expert panel on how to aid the creation and evaluation of physical activity messages. In this paper, we (1) present an overview of the various concepts within the PAMF and PAMC, (2) discuss in detail how the PAMF and PAMC can be used to create physical activity messages, plan evaluation of messages, and aid understanding and categorisation of existing messages, and (3) highlight areas for future development and research. If adopted, we propose that the PAMF and PAMC could improve physical activity messaging practice by encouraging evidence-based and target population-focused messages with clearly stated aims and consideration of potential working pathways. They could also enhance the physical activity messaging research base by harmonising key messaging terminologies, improving quality of reporting, and aiding collation and synthesis of the evidence.",

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author = "Chlo{\"e} Williamson and Graham Baker and Tomasone, {Jennifer R.} and Adrian Bauman and Nanette Mutrie and Ailsa Niven and Justin Richards and Adewale Oyeyemi and Beelin Baxter and Benjamin Rigby and Benny Cullen and Brendan Paddy and Brett Smith and Charlie Foster and Clare Drummy and Corneel Vandelanotte and Emily Oliver and Dewi, {Fatwa Sari Tetra} and Fran McEwen and Frances Bain and Guy Faulkner and Hamish McEwen and Hayley Mills and Jack Brazier and James Nobles and Jennifer Hall and Kaleigh Maclaren and Karen Milton and Kate Olscamp and Campos, {Lisseth Villalobos} and Louise Bursle and Marie Murphy and Nick Cavill and Johnston, {Nora J.} and Paul McCrorie and Wibowo, {Rakhmat Ari} and Rebecca Bassett-Gunter and Rebecca Jones and Sarah Ruane and Trevor Shilton and Paul Kelly",

note = "Funding Information: We would like to thank all the participants for offering their time and expertise to be involved in the modified Delphi study that led to the development of PAMF and PAMC, including: Tanya Berry, Flora Jackson, James Steele, Michelle Roberts, David Conroy, David Callaghan and Helen Todd. We would also like to thank the Psychology of Physical Activity students from the University of Edinburgh who developed the excellent example message in Table 2 : ?a little movement for a little mood improvement?. Finally, we would like to thank Dr. Coral Hanson for her guidance on the Delphi method that facilitated the development of the PAMF and PAMC. Funding Information: The research that resulted in the PAMF and PAMC was conducted as part of CW{\textquoteright}s PhD which is funded by a Principal{\textquoteright}s Career Development Scholarship, University of Edinburgh, Scotland, UK. The University Scholarship is unrestricted and played no role in conception, design, and reporting of this study. Paul McCrorie is supported by the Medical Research Council [MC_UU_0022/4] and the Chief Scientist Office [SPHSU19]. Publisher Copyright: {\textcopyright} 2021, The Author(s).",

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Williamson, C, Baker, G, Tomasone, JR, Bauman, A, Mutrie, N, Niven, A, Richards, J, Oyeyemi, A, Baxter, B, Rigby, B, Cullen, B, Paddy, B, Smith, B, Foster, C, Drummy, C, Vandelanotte, C, Oliver, E, Dewi, FST, McEwen, F, Bain, F, Faulkner, G, McEwen, H, Mills, H, Brazier, J, Nobles, J, Hall, J, Maclaren, K, Milton, K, Olscamp, K, Campos, LV, Bursle, L, Murphy, M, Cavill, N, Johnston, NJ, McCrorie, P, Wibowo, RA, Bassett-Gunter, R, Jones, R, Ruane, S, Shilton, T & Kelly, P 2021, 'The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC): International consensus statement and user guide', International Journal of Behavioral Nutrition and Physical Activity, vol. 18, no. 1, 164, pp. 1-12. https://doi.org/10.1186/s12966-021-01230-8

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AU - Williamson, Chloë

AU - Baker, Graham

AU - Tomasone, Jennifer R.

AU - Bauman, Adrian

AU - Mutrie, Nanette

AU - Niven, Ailsa

AU - Richards, Justin

AU - Oyeyemi, Adewale

AU - Baxter, Beelin

AU - Rigby, Benjamin

AU - Cullen, Benny

AU - Paddy, Brendan

AU - Smith, Brett

AU - Foster, Charlie

AU - Drummy, Clare

AU - Vandelanotte, Corneel

AU - Oliver, Emily

AU - Dewi, Fatwa Sari Tetra

AU - McEwen, Fran

AU - Bain, Frances

AU - Faulkner, Guy

AU - McEwen, Hamish

AU - Mills, Hayley

AU - Brazier, Jack

AU - Nobles, James

AU - Hall, Jennifer

AU - Maclaren, Kaleigh

AU - Milton, Karen

AU - Olscamp, Kate

AU - Campos, Lisseth Villalobos

AU - Bursle, Louise

AU - Murphy, Marie

AU - Cavill, Nick

AU - Johnston, Nora J.

AU - McCrorie, Paul

AU - Wibowo, Rakhmat Ari

AU - Bassett-Gunter, Rebecca

AU - Jones, Rebecca

AU - Ruane, Sarah

AU - Shilton, Trevor

AU - Kelly, Paul

N1 - Funding Information: We would like to thank all the participants for offering their time and expertise to be involved in the modified Delphi study that led to the development of PAMF and PAMC, including: Tanya Berry, Flora Jackson, James Steele, Michelle Roberts, David Conroy, David Callaghan and Helen Todd. We would also like to thank the Psychology of Physical Activity students from the University of Edinburgh who developed the excellent example message in Table 2 : ?a little movement for a little mood improvement?. Finally, we would like to thank Dr. Coral Hanson for her guidance on the Delphi method that facilitated the development of the PAMF and PAMC. Funding Information: The research that resulted in the PAMF and PAMC was conducted as part of CW’s PhD which is funded by a Principal’s Career Development Scholarship, University of Edinburgh, Scotland, UK. The University Scholarship is unrestricted and played no role in conception, design, and reporting of this study. Paul McCrorie is supported by the Medical Research Council [MC_UU_0022/4] and the Chief Scientist Office [SPHSU19]. Publisher Copyright: © 2021, The Author(s).

PY - 2021/12/19

Y1 - 2021/12/19

N2 - Effective physical activity messaging plays an important role in the pathway towards changing physical activity behaviour at a population level. The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC) are outputs from a recent modified Delphi study. This sought consensus from an international expert panel on how to aid the creation and evaluation of physical activity messages. In this paper, we (1) present an overview of the various concepts within the PAMF and PAMC, (2) discuss in detail how the PAMF and PAMC can be used to create physical activity messages, plan evaluation of messages, and aid understanding and categorisation of existing messages, and (3) highlight areas for future development and research. If adopted, we propose that the PAMF and PAMC could improve physical activity messaging practice by encouraging evidence-based and target population-focused messages with clearly stated aims and consideration of potential working pathways. They could also enhance the physical activity messaging research base by harmonising key messaging terminologies, improving quality of reporting, and aiding collation and synthesis of the evidence.

AB - Effective physical activity messaging plays an important role in the pathway towards changing physical activity behaviour at a population level. The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC) are outputs from a recent modified Delphi study. This sought consensus from an international expert panel on how to aid the creation and evaluation of physical activity messages. In this paper, we (1) present an overview of the various concepts within the PAMF and PAMC, (2) discuss in detail how the PAMF and PAMC can be used to create physical activity messages, plan evaluation of messages, and aid understanding and categorisation of existing messages, and (3) highlight areas for future development and research. If adopted, we propose that the PAMF and PAMC could improve physical activity messaging practice by encouraging evidence-based and target population-focused messages with clearly stated aims and consideration of potential working pathways. They could also enhance the physical activity messaging research base by harmonising key messaging terminologies, improving quality of reporting, and aiding collation and synthesis of the evidence.

KW - Short Paper

KW - Exercise

KW - Campaigns

KW - Communication

KW - Guidance

KW - Principles

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The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC): International consensus statement and user guide

Abstract

Bibliographical note

Keywords

UN SDGs

Access to Document

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