| Original language | English |
|---|---|
| Pages (from-to) | 1-5 |
| Journal | Journal of Marketing Management |
| Volume | 21 |
| Issue number | 1-2 |
| DOIs | |
| Publication status | Published - 2005 |
Bibliographical note
Reference text: Chartered Institute of Marketing (CIM) (2004), “Agri-food – Fit to Survive?:Strategies for Competitive Success”, Agri-food Conference, University of
Ulster.
Department of Agriculture and Rural Development (DARD) Vision Steering
Group (1999), Vision for the future of the Agri-food industry, Belfast: DARD.
Downloaded by [University of Ulster at Coleraine] at 05:19 30 April 2013
4 Editorial
Durkin, M. (2004), ‘In Search of the Internet Banking Customer – Exploring
the use of decision-styles’, International Journal of Bank Marketing, Vol. 22
(7), pp.484-503
Food Strategy Group (2004), Fit for Market, Belfast: Northern Ireland Office.
Morrison, D.E and Firmstone, J. (2000), ‘The social function of trust and
implications for e-commerce’, International Journal of Advertising, Vol. 19,
pp.599-623
Nunes, P.F. and Cespedes, F.V. (2003), ‘The Customer Has Escaped’, Harvard
Business Review, November 2003, pp96-105
Smith, B. (2004), ‘Getting Motivated’, Marketing Business, January 2004, pp.26-