The marketing imperative for agri-food sector.

Gillian Armstrong, Heather Farley, Mark Durkin

Research output: Contribution to journal › Article

LanguageEnglish
Pages1-5
JournalJournal of Marketing Management
Volume21
Issue number1-2
DOIs
Publication statusPublished - 2005

Cite this

Armstrong, Gillian ; Farley, Heather ; Durkin, Mark. / The marketing imperative for agri-food sector. In: Journal of Marketing Management. 2005 ; Vol. 21, No. 1-2. pp. 1-5.
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note = "Reference text: Chartered Institute of Marketing (CIM) (2004), “Agri-food – Fit to Survive?: Strategies for Competitive Success”, Agri-food Conference, University of Ulster. Department of Agriculture and Rural Development (DARD) Vision Steering Group (1999), Vision for the future of the Agri-food industry, Belfast: DARD. Downloaded by [University of Ulster at Coleraine] at 05:19 30 April 2013 4 Editorial Durkin, M. (2004), ‘In Search of the Internet Banking Customer – Exploring the use of decision-styles’, International Journal of Bank Marketing, Vol. 22 (7), pp.484-503 Food Strategy Group (2004), Fit for Market, Belfast: Northern Ireland Office. Morrison, D.E and Firmstone, J. (2000), ‘The social function of trust and implications for e-commerce’, International Journal of Advertising, Vol. 19, pp.599-623 Nunes, P.F. and Cespedes, F.V. (2003), ‘The Customer Has Escaped’, Harvard Business Review, November 2003, pp96-105 Smith, B. (2004), ‘Getting Motivated’, Marketing Business, January 2004, pp.26-",
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Armstrong, G, Farley, H & Durkin, M 2005, 'The marketing imperative for agri-food sector.', Journal of Marketing Management, vol. 21, no. 1-2, pp. 1-5. https://doi.org/10.1362/0267257053166749

The marketing imperative for agri-food sector. / Armstrong, Gillian; Farley, Heather; Durkin, Mark.

In: Journal of Marketing Management, Vol. 21, No. 1-2, 2005, p. 1-5.

Research output: Contribution to journal › Article

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Armstrong G, Farley H, Durkin M. The marketing imperative for agri-food sector. Journal of Marketing Management. 2005;21(1-2):1-5. https://doi.org/10.1362/0267257053166749

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