The marketing imperative for agri-food sector.

Research output: Contribution to journalArticle

LanguageEnglish
Pages1-5
JournalJournal of Marketing Management
Volume21
Issue number1-2
DOIs
Publication statusPublished - 2005

Cite this

@article{beb06b13b9ee406d870f28a8a97bf36b,
title = "The marketing imperative for agri-food sector.",
author = "Gillian Armstrong and Heather Farley and Mark Durkin",
note = "Reference text: Chartered Institute of Marketing (CIM) (2004), “Agri-food – Fit to Survive?: Strategies for Competitive Success”, Agri-food Conference, University of Ulster. Department of Agriculture and Rural Development (DARD) Vision Steering Group (1999), Vision for the future of the Agri-food industry, Belfast: DARD. Downloaded by [University of Ulster at Coleraine] at 05:19 30 April 2013 4 Editorial Durkin, M. (2004), ‘In Search of the Internet Banking Customer – Exploring the use of decision-styles’, International Journal of Bank Marketing, Vol. 22 (7), pp.484-503 Food Strategy Group (2004), Fit for Market, Belfast: Northern Ireland Office. Morrison, D.E and Firmstone, J. (2000), ‘The social function of trust and implications for e-commerce’, International Journal of Advertising, Vol. 19, pp.599-623 Nunes, P.F. and Cespedes, F.V. (2003), ‘The Customer Has Escaped’, Harvard Business Review, November 2003, pp96-105 Smith, B. (2004), ‘Getting Motivated’, Marketing Business, January 2004, pp.26-",
year = "2005",
doi = "10.1362/0267257053166749",
language = "English",
volume = "21",
pages = "1--5",
journal = "Journal of Marketing Management",
issn = "0267-257X",
number = "1-2",

}

The marketing imperative for agri-food sector. / Armstrong, Gillian; Farley, Heather; Durkin, Mark.

In: Journal of Marketing Management, Vol. 21, No. 1-2, 2005, p. 1-5.

Research output: Contribution to journalArticle

TY - JOUR

T1 - The marketing imperative for agri-food sector.

AU - Armstrong, Gillian

AU - Farley, Heather

AU - Durkin, Mark

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PY - 2005

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U2 - 10.1362/0267257053166749

DO - 10.1362/0267257053166749

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VL - 21

SP - 1

EP - 5

JO - Journal of Marketing Management

T2 - Journal of Marketing Management

JF - Journal of Marketing Management

SN - 0267-257X

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