@article{beb06b13b9ee406d870f28a8a97bf36b,
title = "The marketing imperative for agri-food sector.",
author = "Gillian Armstrong and Heather Farley and Mark Durkin",
note = "Reference text: Chartered Institute of Marketing (CIM) (2004), “Agri-food – Fit to Survive?: Strategies for Competitive Success”, Agri-food Conference, University of Ulster. Department of Agriculture and Rural Development (DARD) Vision Steering Group (1999), Vision for the future of the Agri-food industry, Belfast: DARD. Downloaded by [University of Ulster at Coleraine] at 05:19 30 April 2013 4 Editorial Durkin, M. (2004), ‘In Search of the Internet Banking Customer – Exploring the use of decision-styles’, International Journal of Bank Marketing, Vol. 22 (7), pp.484-503 Food Strategy Group (2004), Fit for Market, Belfast: Northern Ireland Office. Morrison, D.E and Firmstone, J. (2000), ‘The social function of trust and implications for e-commerce’, International Journal of Advertising, Vol. 19, pp.599-623 Nunes, P.F. and Cespedes, F.V. (2003), ‘The Customer Has Escaped’, Harvard Business Review, November 2003, pp96-105 Smith, B. (2004), ‘Getting Motivated’, Marketing Business, January 2004, pp.26-",
year = "2005",
doi = "10.1362/0267257053166749",
language = "English",
volume = "21",
pages = "1--5",
journal = "Journal of Marketing Management",
issn = "0267-257X",
publisher = "Taylor & Francis",
number = "1-2",
}