The marketing imperative for agri-food sector.

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)1-5
JournalJournal of Marketing Management
Issue number1-2
Publication statusPublished (in print/issue) - 2005

Bibliographical note

Reference text: Chartered Institute of Marketing (CIM) (2004), “Agri-food – Fit to Survive?:
Strategies for Competitive Success”, Agri-food Conference, University of
Department of Agriculture and Rural Development (DARD) Vision Steering
Group (1999), Vision for the future of the Agri-food industry, Belfast: DARD.
Downloaded by [University of Ulster at Coleraine] at 05:19 30 April 2013
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