The International Student Recruitment Fair: Mobilising Geographies

Research output: Contribution to conferencePaper


International student mobilities research often focuses on the perspective of the students, their experiences abroad, the factors leading to their mobility, and their plans thereafter. By comparison, little work reflects on the processes and geographies of their recruitment. This paper seeks to begin to redress this imbalance by offering an analysis of a series of international higher education recruitment fairs which took place in Hong Kong in July 2017. These are interesting events as they are one of the few times that multiple universities come together, with prospective students, in a single geographical location, making competitors who are normally absent present. This is therefore a highly competitive environment and universities are often able to make offers to students there and then which only adds to this complexity. The fairs attended were diverse and ranged from those organised by the likes of the British Council representing the full gamut of UK higher education opportunities, to those offering access to universities on a more global scale, to more boutique events hosted by individual education agents and with only a few universities represented. This paper will begin to unpick the complex relationships at these fairs, the interplay between the agents, the universities, and the students, and the role of geography when promoting higher education opportunities.
Original languageEnglish
Publication statusPublished (in print/issue) - Aug 2018
EventRGS-IBG Annual International Conference - Cardiff University, Cardiff, United Kingdom
Duration: 28 Aug 201831 Aug 2018


ConferenceRGS-IBG Annual International Conference
Country/TerritoryUnited Kingdom
Internet address


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