The importance of packaging design for own-label food brands

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	677-690
Journal	International Journal of Retail & Distribution Management
Volume	35
Issue number	9
DOIs	https://doi.org/10.1108/09590550710773237
Publication status	Published (in print/issue) - 2007

Access to Document

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title = "The importance of packaging design for own-label food brands",

author = "L.E. Wells and Heather Farley and Gillian Armstrong",

year = "2007",

doi = "10.1108/09590550710773237",

language = "English",

volume = "35",

pages = "677--690",

journal = "International Journal of Retail \& Distribution Management",

publisher = "Emerald Publishing",

number = "9",

}

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T1 - The importance of packaging design for own-label food brands

AU - Wells, L.E.

AU - Farley, Heather

AU - Armstrong, Gillian

PY - 2007

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DO - 10.1108/09590550710773237

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JO - International Journal of Retail & Distribution Management

JF - International Journal of Retail & Distribution Management

IS - 9

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