The importance of packaging design for own-label food brands

Research output: Contribution to journalArticle

81 Citations (Scopus)
LanguageEnglish
Pages677-690
JournalInternational Journal of Retail & Distribution Management
Volume35
Issue number9
DOIs
Publication statusPublished - 2007

Cite this

@article{56435bc7156f435b986ab5d9887143a6,
title = "The importance of packaging design for own-label food brands",
author = "L.E. Wells and Heather Farley and Gillian Armstrong",
year = "2007",
doi = "10.1108/09590550710773237",
language = "English",
volume = "35",
pages = "677--690",
number = "9",

}

The importance of packaging design for own-label food brands. / Wells, L.E.; Farley, Heather; Armstrong, Gillian.

Vol. 35, No. 9, 2007, p. 677-690.

Research output: Contribution to journalArticle

TY - JOUR

T1 - The importance of packaging design for own-label food brands

AU - Wells, L.E.

AU - Farley, Heather

AU - Armstrong, Gillian

PY - 2007

Y1 - 2007

U2 - 10.1108/09590550710773237

DO - 10.1108/09590550710773237

M3 - Article

VL - 35

SP - 677

EP - 690

IS - 9

ER -