The impact of Social Media on Tourism Events: Exploring and harnessing the Web 2.0 landscape to maximise success

Peter Bolan; Matthew Kearney; Ian Smyth

The impact of Social Media on Tourism Events: Exploring and harnessing the Web 2.0 landscape to maximise success

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

Given the tremendous exposure of social media in the popular press today, it would seem that we are in the midst of an altogether new communication landscape’ (Kietzmann, 2011, 241). According to Weber (2009, 3) ‘Learning to market to the social web requires a new way to communicate with an audience in a digital environment’. Whilst this presents challenges to those in the tourism events sector, it also provides enormous opportunities. Event planners and organisers in the tourism arena must engage with the popular forms of social media if they are to ensure success in today’s competitive marketplace.This paper explores what the authors here term the social media (web 2.0) landscape and proposes a framework of social media’s impact on tourism events, identifying key aspects that event organisers and marketers should adhere to in order to maximise current and future success

Original language	English
Title of host publication	Unknown Host Publication
Publisher	International Conference on Tourism and Events
Number of pages	8
Publication status	Published (in print/issue) - 20 Jun 2012
Event	International Conference on Tourism and Events: Opportunities, Impact and Change - Europa Hotel, Belfast Duration: 20 Jun 2012 → …

Conference

Conference	International Conference on Tourism and Events: Opportunities, Impact and Change
Period	20/06/12 → …

Rationalising institutional change: an investigation into the governance of developer contributions in Northern Irish planning
Kearney, M. (Author), Rafferty, G. (Supervisor), Mc Elduff, L. (Supervisor) & Ritchie, H. (Supervisor), Feb 2024
Student thesis: Doctoral Thesis

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The impact of family social capital on the succession process in family controlled businesses
Smyth, I. (Author), Mc Cracken, M. (Supervisor), Woods, J. (Supervisor) & Hampton, A. (Supervisor), Nov 2020
Student thesis: Doctoral Thesis

File

Cite this

@inproceedings{b1b6e230018a4cb7bee9fe3950b26388,

title = "The impact of Social Media on Tourism Events: Exploring and harnessing the Web 2.0 landscape to maximise success",

abstract = "Given the tremendous exposure of social media in the popular press today, it would seem that we are in the midst of an altogether new communication landscape{\textquoteright} (Kietzmann, 2011, 241). According to Weber (2009, 3) {\textquoteleft}Learning to market to the social web requires a new way to communicate with an audience in a digital environment{\textquoteright}. Whilst this presents challenges to those in the tourism events sector, it also provides enormous opportunities. Event planners and organisers in the tourism arena must engage with the popular forms of social media if they are to ensure success in today{\textquoteright}s competitive marketplace.This paper explores what the authors here term the social media (web 2.0) landscape and proposes a framework of social media{\textquoteright}s impact on tourism events, identifying key aspects that event organisers and marketers should adhere to in order to maximise current and future success",

author = "Peter Bolan and Matthew Kearney and Ian Smyth",

year = "2012",

month = jun,

day = "20",

language = "English",

booktitle = "Unknown Host Publication",

publisher = "International Conference on Tourism and Events",

note = "International Conference on Tourism and Events: Opportunities, Impact and Change ; Conference date: 20-06-2012",

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TY - GEN

T1 - The impact of Social Media on Tourism Events: Exploring and harnessing the Web 2.0 landscape to maximise success

AU - Bolan, Peter

AU - Kearney, Matthew

AU - Smyth, Ian

PY - 2012/6/20

Y1 - 2012/6/20

N2 - Given the tremendous exposure of social media in the popular press today, it would seem that we are in the midst of an altogether new communication landscape’ (Kietzmann, 2011, 241). According to Weber (2009, 3) ‘Learning to market to the social web requires a new way to communicate with an audience in a digital environment’. Whilst this presents challenges to those in the tourism events sector, it also provides enormous opportunities. Event planners and organisers in the tourism arena must engage with the popular forms of social media if they are to ensure success in today’s competitive marketplace.This paper explores what the authors here term the social media (web 2.0) landscape and proposes a framework of social media’s impact on tourism events, identifying key aspects that event organisers and marketers should adhere to in order to maximise current and future success

AB - Given the tremendous exposure of social media in the popular press today, it would seem that we are in the midst of an altogether new communication landscape’ (Kietzmann, 2011, 241). According to Weber (2009, 3) ‘Learning to market to the social web requires a new way to communicate with an audience in a digital environment’. Whilst this presents challenges to those in the tourism events sector, it also provides enormous opportunities. Event planners and organisers in the tourism arena must engage with the popular forms of social media if they are to ensure success in today’s competitive marketplace.This paper explores what the authors here term the social media (web 2.0) landscape and proposes a framework of social media’s impact on tourism events, identifying key aspects that event organisers and marketers should adhere to in order to maximise current and future success

M3 - Conference contribution

BT - Unknown Host Publication

PB - International Conference on Tourism and Events

T2 - International Conference on Tourism and Events: Opportunities, Impact and Change

Y2 - 20 June 2012

ER -

The impact of Social Media on Tourism Events: Exploring and harnessing the Web 2.0 landscape to maximise success

Abstract

Conference

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Student theses

Rationalising institutional change: an investigation into the governance of developer contributions in Northern Irish planning

The impact of family social capital on the succession process in family controlled businesses

Cite this