The impact of Social Media on Tourism Events: Exploring and harnessing the Web 2.0 landscape to maximise success

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Given the tremendous exposure of social media in the popular press today, it would seem that we are in the midst of an altogether new communication landscape’ (Kietzmann, 2011, 241). According to Weber (2009, 3) ‘Learning to market to the social web requires a new way to communicate with an audience in a digital environment’. Whilst this presents challenges to those in the tourism events sector, it also provides enormous opportunities. Event planners and organisers in the tourism arena must engage with the popular forms of social media if they are to ensure success in today’s competitive marketplace.This paper explores what the authors here term the social media (web 2.0) landscape and proposes a framework of social media’s impact on tourism events, identifying key aspects that event organisers and marketers should adhere to in order to maximise current and future success
Original languageEnglish
Title of host publicationUnknown Host Publication
PublisherInternational Conference on Tourism and Events
Number of pages8
Publication statusPublished - 20 Jun 2012
EventInternational Conference on Tourism and Events: Opportunities, Impact and Change - Europa Hotel, Belfast
Duration: 20 Jun 2012 → …

Conference

ConferenceInternational Conference on Tourism and Events: Opportunities, Impact and Change
Period20/06/12 → …

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