The impact of Social Media on Tourism Events: Exploring and harnessing the Web 2.0 landscape to maximise success

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Given the tremendous exposure of social media in the popular press today, it would seem that we are in the midst of an altogether new communication landscape’ (Kietzmann, 2011, 241). According to Weber (2009, 3) ‘Learning to market to the social web requires a new way to communicate with an audience in a digital environment’. Whilst this presents challenges to those in the tourism events sector, it also provides enormous opportunities. Event planners and organisers in the tourism arena must engage with the popular forms of social media if they are to ensure success in today’s competitive marketplace.This paper explores what the authors here term the social media (web 2.0) landscape and proposes a framework of social media’s impact on tourism events, identifying key aspects that event organisers and marketers should adhere to in order to maximise current and future success
LanguageEnglish
Title of host publicationUnknown Host Publication
Number of pages8
Publication statusPublished - 20 Jun 2012
EventInternational Conference on Tourism and Events: Opportunities, Impact and Change - Europa Hotel, Belfast
Duration: 20 Jun 2012 → …

Conference

ConferenceInternational Conference on Tourism and Events: Opportunities, Impact and Change
Period20/06/12 → …

Fingerprint

social media
Tourism
event
media impact
key event
popular press
communication
market
learning

Cite this

@inproceedings{b1b6e230018a4cb7bee9fe3950b26388,
title = "The impact of Social Media on Tourism Events: Exploring and harnessing the Web 2.0 landscape to maximise success",
abstract = "Given the tremendous exposure of social media in the popular press today, it would seem that we are in the midst of an altogether new communication landscape’ (Kietzmann, 2011, 241). According to Weber (2009, 3) ‘Learning to market to the social web requires a new way to communicate with an audience in a digital environment’. Whilst this presents challenges to those in the tourism events sector, it also provides enormous opportunities. Event planners and organisers in the tourism arena must engage with the popular forms of social media if they are to ensure success in today’s competitive marketplace.This paper explores what the authors here term the social media (web 2.0) landscape and proposes a framework of social media’s impact on tourism events, identifying key aspects that event organisers and marketers should adhere to in order to maximise current and future success",
author = "Peter Bolan and Matthew Kearney and Ian Smyth",
year = "2012",
month = "6",
day = "20",
language = "English",
booktitle = "Unknown Host Publication",

}

Bolan, P, Kearney, M & Smyth, I 2012, The impact of Social Media on Tourism Events: Exploring and harnessing the Web 2.0 landscape to maximise success. in Unknown Host Publication. International Conference on Tourism and Events: Opportunities, Impact and Change, 20/06/12.

The impact of Social Media on Tourism Events: Exploring and harnessing the Web 2.0 landscape to maximise success. / Bolan, Peter; Kearney, Matthew; Smyth, Ian.

Unknown Host Publication. 2012.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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AU - Smyth, Ian

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N2 - Given the tremendous exposure of social media in the popular press today, it would seem that we are in the midst of an altogether new communication landscape’ (Kietzmann, 2011, 241). According to Weber (2009, 3) ‘Learning to market to the social web requires a new way to communicate with an audience in a digital environment’. Whilst this presents challenges to those in the tourism events sector, it also provides enormous opportunities. Event planners and organisers in the tourism arena must engage with the popular forms of social media if they are to ensure success in today’s competitive marketplace.This paper explores what the authors here term the social media (web 2.0) landscape and proposes a framework of social media’s impact on tourism events, identifying key aspects that event organisers and marketers should adhere to in order to maximise current and future success

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BT - Unknown Host Publication

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